Here at Supermetrics, we’ve spent the last several months helping marketers navigate the (sometimes complex) transition from Universal Analytics to Google Analytics 4 (GA4) and also setting up our own properties. In this article, we’ll share best practices for setting up GA4 that we’ve learned along the way. Skip ahead: What’s so different about Google ...
13-MINUTE READ | By Minna Tuikka & Rosanna Campbell
Universal Analytics (UA) has officially been sunsetted. Hopefully, everyone has already migrated to Google Analytics 4 (GA4). Previously, to help you get started with the new tool, we covered the main differences between UA and GA4, including tracking, data setup, etc. In this post, we’ll discuss the GA4 reporting interface. Additionally, you’ll learn how to ...
8-MINUTE READ | By Fanny Heimonen and Isha Shinde
Universal Analytics (UA) will sunset on July 1, 2023. That means your UA properties will stop gathering new data. If your web analytics reports in Google Sheets or Looker Studio still use UA data, it’s time to update them with Google Analytics 4 data. This guide will show you how to update your reports effortlessly ...
10-MINUTE READ | By Mick Chaveroche
Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success. Competitor benchmarking, however, is time-consuming. Businesses guard their ...
12-MINUTE READ | By Elise Dopson
Making data-driven decisions is difficult without analytics tools to help you out. Even if your data already exists in marketing platforms, CRM, financial systems, or survey tools, this scenario doesn’t give the insight you need to draw decisions from your data. Luckily, there are multiple analytics platforms to choose from. We’ll cover two of them: ...
10-MINUTE READ | By Tea Korpi
Want to learn more about GA4? Check our GA4 Knowledge Center for tutorial videos, support articles, and blog posts. If you’ve seen the news, you know about the sunset of Google’s Universal Analytics. As customers no longer browse through products on the web in an expected path but rather through multiple touchpoints, you need a ...
6-MINUTE READ | By Ha Tran
After nine years of dedicated service, Google Analytics— or Universal Analytics—will finally step down and give the crown to its successor—Google Analytics 4. Google Analytics has been around for 15 years, and for the very first time, Google gives the platform a complete makeover. This time we’re not only talking about a brand new UI, ...
6-MINUTE READ | By Joy Huynh
A funnel depth audit is one of the most important things you can do for your website. I do them quarterly for my clients. How often you should conduct them depends on your content publishing cadence. The funnel depth audit informs the makeup of your content. Most often, I’ll classify/tag the content as top, middle, ...
16-MINUTE READ | By Ryan Levander
Google Analytics packs a ton of data that helps you grow your business. By analyzing that data, you can uncover valuable insights about your website performance and visitor behavior. However, there’s one problem that can undermine the reliability of your Google Analytics reports. It’s none other than data sampling. In this article, we’ll show you ...
15-MINUTE READ | By Joy Huynh
In today’s data-driven world, the ability to extract data from your website or app analytics platform is crucial to gaining insights and making better business decisions. What’s more, you’ll have ownership of your data, allowing you to further transform, blend or manage it how you need to. While Google Analytics 4 (GA4) and Universal Analytics ...
12-MINUTE READ | By Isha Shinde
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