Performance Marketing Analytics

Google Ads,
Should you optimize Google Ads for machine learning

I started doing Google Ads more than ten years ago and in that time, the game has changed dramatically. Back in the day, only a few customers had conversion tracking installed. Many campaigns didn’t separate search and display. We would regularly tweak our bids by hand: a couple of cents up or down.  If someone ...

7-MINUTE READ | By Dmitry Golovanov

how to reclaim missing Google Ads search terms

Missing your Google Ads search terms? Introducing Ghost Term Analysis, a Supermetrics template from OIKIO Digital Performance Agency. In September 2020, Google Ads changed their search term reporting practices concerning low-volume searches. Citing privacy reasons, advertisers no longer have full visibility into all the searches for which their ads appear in Google search results.  Given ...

8-MINUTE READ | By Juha Viherväs & Jaani Saulamaa

TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not sure if you should invest more in Google Ads or Facebook Ads? Here’s the thing: ...

4-MINUTE READ | By Joy Huynh

How to write Google ad copy that converts

You’ve done your research, found the best keywords for your target audience, and pulled together the optimal budget, but you’re still not getting any traffic to your Google Ads campaign.  While the issue might be related to any number of problems, more than likely it has to do with your Google Ads copy. Without the ...

11-MINUTE READ | By Misty Faucheux

TL;DR: If you’re already familiar with Google Data Studio and just want to swipe our free dashboard template, simply take a copy of this paid channel mix template. For more info on how to use this template, keep reading. Performance marketers know it best. Staying on top of your paid campaigns isn’t easy, especially if you’re ...

8-MINUTE READ | By Joy Huynh



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