I started doing Google Ads more than ten years ago and in that time, the game has changed dramatically. Back in the day, only a few customers had conversion tracking installed. Many campaigns didn’t separate search and display. We would regularly tweak our bids by hand: a couple of cents up or down. If someone ...
7-MINUTE READ | By Dmitry Golovanov
Missing your Google Ads search terms? Introducing Ghost Term Analysis, a Supermetrics template from OIKIO Digital Performance Agency. In September 2020, Google Ads changed their search term reporting practices concerning low-volume searches. Citing privacy reasons, advertisers no longer have full visibility into all the searches for which their ads appear in Google search results. Given ...
8-MINUTE READ | By Juha Viherväs & Jaani Saulamaa
A few days ago, Google Ads turned 20. It is now the biggest PPC marketing platform, with an advertising revenue of over $42 billion in 2019. Google Ads has a ton of metrics and it only makes sense that inexperienced marketers might get confused. And that’s why in this article, we’ll go through the most ...
5-MINUTE READ | By Nicolas Lekkas
TL;DR If you want to hit the ground running, take a copy of this Google Ads budget tracker template for Google Sheets. For more tips on how to improve your budget tracking, keep reading. If you’re a performance marketer, you’d probably agree that keeping track of your ad spend is a time consuming and error-prone ...
5-MINUTE READ | By Joy Huynh
TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not sure if you should invest more in Google Ads or Facebook Ads? Here’s the thing: ...
4-MINUTE READ | By Joy Huynh
If French is the language of love, then metrics are the language of marketing. CPCs, CPA, CTRs; no marketer can get by today without learning how to speak in terms of metrics. We use metrics for reporting data, forecasting performance, and for understanding how changes in the real world have impacted our marketing. One thing ...
5-MINUTE READ | By Taimur Abdaal
TL;DR: If you want to hit the ground running with a free Twitter Ads reporting template, steal ours with pride. ? But if you want some tips and tricks for better paid social reporting, keep reading. If someone told me: “Here’s an empty Google Data Studio dashboard. Here’s a bunch of metrics. Now go build ...
5-MINUTE READ | By Joy Huynh
If you use Facebook Ads, you’re probably interested in answering this question: How can I effectively generate more leads using Facebook Ads? Well, we’re going to cover the end-to-end playbook in this post based on the insights and findings from Jeff Sauer, a Facebook Ads expert and founder of Data Driven. We’ll break this post ...
6-MINUTE READ | By Edward Ford
TL;DR: If you’re already familiar with Google Data Studio and just want to swipe our free dashboard template, simply take a copy of this paid channel mix template. For more info on how to use this template, keep reading. Performance marketers know it best. Staying on top of your paid campaigns isn’t easy, especially if you’re ...
8-MINUTE READ | By Joy Huynh
An enormous ad budget solves a lot of problems. Which advertising channel should you try? Try them all and see what sticks. Which types of ad copy should you run? A/B test until your audience tells you the answer. But with a limited budget, you’ll have a limited sample size. You have to solve those ...
15-MINUTE READ | By Kaleigh Moore
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