Performance Marketing Analytics

If you’re running paid ads, in-app ads, or organic campaigns on Facebook, you probably need to export your data to Google Sheets for a more in-depth analysis. You can, of course, go with the old-fashioned CSV copy and pasting data to a spreadsheet. However, the process is time-consuming and error-prone. The worst part is you ...

Facebook is the most popular social network, so if you’re looking to reach the highest number of people for your business, it’s probably a good place to be. A good place to start would be to optimize your Facebook Ads. Most ad platforms are pretty good at optimizing your campaigns based on user behavior. So ...

If you’ve been running paid Snapchat campaigns, you’ve probably accumulated a ton of data. You’re holding the key to driving more conversions. Of course, only if you know how to make the most out of your data. In this article, I’m going to show you the basics of Snapchat analytics. Keep on reading to find ...

If you’re running ads online, chances are, you’re running ads on Facebook. In the past few years, Facebook has had the second most ad revenue from all digital platforms, right behind Google. The competition is fierce to get the attention of the 2.7 billion active users on Facebook. Are you getting the most out of ...

Snapchat Marketing has officially joined the Supermetrics connector squad. ?? We’re happy to announce that you can now pull your paid Snapchat data into Google Sheets, Google Data Studio, Excel, BI tools, and data warehouses with Supermetrics. With this connector, you can: Let’s take a look at each case in more detail. Create in-depth Snapchat ...

Building social media reports can be challenging and painful at first. For one thing, you have a ton of decisions to make—things like what metrics you want to track or what tools you should use to build your report. To take the weight off your shoulders, we’ll share 26 of our favorite organic and paid ...

If you work in ecommerce but aren’t running Facebook Ads campaigns, you’re missing out on a huge opportunity to grow your business. That’s why we teamed up with Savannah Sanchez, Founder of The Social Savannah, to show you how to set up, analyze, and optimize your Facebook Ads campaigns. By the way, this article is ...

How can you tell if your Google Ads are performing well?  Google uses a metric called ‘quality score’ to decide how often people see your ads and how much it’ll cost you. By combining the quality score with other key metrics like click-through rate (CTR) and cost-per-click (CPC), you can better predict your campaigns’ performance ...

Are you running digital advertising campaigns on multiple platforms? Sounds like having your results combined in one easy-to-use dashboard would be handy. Luckily, we’ve got you covered! If you haven’t heard yet, we’ve built a connector that includes the most popular paid ad platforms with Google Analytics and made a one-page report to go with ...

TL;DR If you want to hit the ground running, you can swipe our Pinterest organic reporting template and Pinterest Ads reporting template. For more tips on analyzing your Pinterest data, keep reading. To grow your business on Pinterest and drive more revenue, you need to double down on what’s working for your audience and business. ...