Performance Marketing Analytics

Import facebook data to google sheets

If you’re running paid ads, in-app ads, or organic campaigns on Facebook, you probably need to export your data to Google Sheets for a more in-depth analysis. You can, of course, go with the old-fashioned CSV copy and pasting data to a spreadsheet. However, the process is time-consuming and error-prone. The worst part is you ...

8-MINUTE READ | By Joy Huynh

Facebook ads report template

If you’re running ads online, chances are, you’re running ads on Facebook. In the past few years, Facebook has had the second most ad revenue from all digital platforms, right behind Google. The competition is fierce to get the attention of the 2.7 billion active users on Facebook. Are you getting the most out of ...

10-MINUTE READ | By Sophie Michaud

Snapchat Marketing connector

Snapchat Marketing has officially joined the Supermetrics connector squad. ?? We’re happy to announce that you can now pull your paid Snapchat data into Google Sheets, Google Data Studio, Excel, BI tools, and data warehouses with Supermetrics. With this connector, you can: Let’s take a look at each case in more detail. Create in-depth Snapchat ...

4-MINUTE READ | By Joy Huynh

How to improve your Google Ads quality score

How can you tell if your Google Ads are performing well?  Google uses a metric called ‘quality score’ to decide how often people see your ads and how much it’ll cost you. By combining the quality score with other key metrics like click-through rate (CTR) and cost-per-click (CPC), you can better predict your campaigns’ performance ...

9-MINUTE READ | By Sophie Michaud

How to customize paid digital marketing reporting dashboard

Are you running digital advertising campaigns on multiple platforms? Sounds like having your results combined in one easy-to-use dashboard would be handy. Luckily, we’ve got you covered! If you haven’t heard yet, we’ve built a connector that includes the most popular paid ad platforms with Google Analytics and made a one-page report to go with ...

12-MINUTE READ | By Elliot Sheen, Eliot Shiner, and Anna Shutko

Pinterest analytics how to analyze the performance of your organic and paid Pinterest campaigns

TL;DR If you want to hit the ground running, you can swipe our Pinterest organic reporting template and Pinterest Ads reporting template. For more tips on analyzing your Pinterest data, keep reading. To grow your business on Pinterest and drive more revenue, you need to double down on what’s working for your audience and business. ...

7-MINUTE READ | By Joy Huynh



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