Supermetrics Blog

Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where visitors are coming from, how they interact with your site, and where they’re converting. ...

7-MINUTE READ · By Edward Ford As a way to enhance HubSpot’s in-built reporting capabilities, HubSpot apps or integrations are specialized types of software that allow you to extract and display your marketing data in graphs, charts, and other visualizations. In this article we’ll outline why you should be using additional tools to improve your HubSpot ...

You create a ton of data at every step of your campaign – from publishing blogs, creating and deploying campaigns, capturing leads, converting contacts, retargeting them, and much more. To make sense of this data, first of all, it’s crucial to track your performance.  This article will look at how you can use all the ...

Excel is a powerful tool that supports in-depth analysis and reporting for your digital marketing campaigns. You can leverage the built-in functions of Excel to get more insight from your data.  Its rich formatting options allow you to create engaging and beautiful reports easily. In addition, what makes Excel a real beast is the capability ...