Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

How to easily track OKRs in Google Sheets

OKRs (objectives and key results) is an actionable framework for setting and tracking company goals. At kemb – a digital marketing agency, we’ve been using OKRs since 2014 and we’re convinced that they can help companies not only to perform better but also to increase employee satisfaction, since they help everyone work toward the same ...

15-MINUTE READ | By Martijn Burgman

Marketing Analytics

Marketing reporting during a downturn: How to keep track of your performance in 6 steps

If you’re anything like us, your original marketing plans, forecasts, and budgets for 2020 have been thrown out the window by now. Over the last few weeks, your marketing team has probably been figuring out what you can do to keep things moving forward. ...

7-MINUTE READ | By Mikael Thuneberg

Dashboards, Google Sheets, LinkedIn, Looker Studio (Google Data Studio), Performance Marketing Analytics

How to build the ultimate LinkedIn Ads performance dashboard & spend tracker [including 2 free templates]

LinkedIn provides great targeting options and lead quality, but at a higher cost-per-click than other platforms. To get the best results at an optimal cost, you’ll want to have a good budget tracking solution in place. We joined forces with AJ Wilcox from B2Linked, a specialized LinkedIn Ads agency, to create two templates that will ...

9-MINUTE READ | By Anna Shutko

Dashboards, Google Sheets, Looker Studio (Google Data Studio), SEO, Web analytics

9 advanced Google Search Console reports for Data Studio & Google Sheets

Google Search Console can help you unearth all kinds of useful insights — as long as you know what to look for. But instead of rummaging through the native UI to find these golden nuggets, you can now use Supermetrics to pull your GSC data directly into your favorite spreadsheet tool, Google Data Studio, a ...

12-MINUTE READ | By Anna Shutko

Dashboards, Looker Studio (Google Data Studio)

Looker Studio (Data Studio) example reports and dashboards

The beauty of Looker Studio is that you can build literally any kind of a marketing report or dashboard with it. However, if you’re suffering from blank page syndrome (you heard me: it’s not just for writers anymore ✏️) you might want to start with a ready-made template. ...

8-MINUTE READ | By Pinja Virtanen

BigQuery, Data Storage

Redshift vs. Snowflake vs. BigQuery: a comparison of the most popular marketing data warehouses

Because of the increasingly fragmented marketing data landscape, data-driven marketers now need specialized tools to reduce the time it takes for data to be processed into information. While marketing data warehouses are not a new concept, the legacy model to implement them has serious drawbacks. ...

8-MINUTE READ | By Dino Mahi

Dashboards, Google Sheets, Looker Studio (Google Data Studio), Social media

How to conduct the ultimate social media audit [template included]

As a social media marketer or agency, your job depends on your ability to tie social activity back to business results. You need to be able to analyze which organic posts do well, which to promote, and how to balance your time and investment in each channel. After all, you want to spend your resources ...

10-MINUTE READ | By Justin Thomas

Performance Marketing Analytics, Tools and Platforms

Measure the performance of your native ad campaigns with our new Taboola connector

Our new connector will help you make the most of your native ad campaigns. Taboola is one of the biggest discovery platforms, counting 1.4 billion unique monthly visitors. With Supermetrics, marketers can now export data from Taboola to spreadsheets, Google Data Studio, BI tools, and data warehouses to build automated reports. What can you do ...

3-MINUTE READ | By Anna Shutko

Data Ethics

Data ethics in marketing: we asked Stéphane Hamel how responsible companies should use marketing data

Marketers who take user privacy and data ethics seriously are faced with a paradox. On one hand, we all understand the benefits we can gain by tracking user behavior on and off our websites. On the other hand, we’re growing increasingly conscious of the questionable tracking and targeting practices that are plaguing the marketing industry. ...

10-MINUTE READ | By Pinja Virtanen

Social media, Tools and Platforms, X (Twitter)

Announcing the Supermetrics Twitter Premium connector: measure the organic performance of your tweets

Twitter Premium has officially joined the Supermetrics connector squad! With this new integration, you can analyze your organic activities on Twitter or compare them with other social networks’ performance stats. Continue reading to learn more about this connector and don’t forget to try out our free, plug-and-play reporting template for Google Data Studio. Why should ...

By Supermetrics

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