Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

Data Visualization, Looker Studio (Google Data Studio), Power BI

Looker Studio vs. Power BI for data visualization

When it comes to data visualization, Looker Studio and Power BI both have their own strengths and weaknesses. Rather than pitting them against each other and deciding which tool deserves the crown, it’s better to understand which one works best for what scenarios. In this article, we’ll review Looker Studio vs. Power BI and help ...

7-MINUTE READ | By Milja Nevalainen & Joy Huynh

Google Analytics, Web analytics

Google Analytics 4 guide for marketers: How to set up your properties and make the most of your GA4 data

Here at Supermetrics, we’ve spent the last several months helping marketers navigate the (sometimes complex) transition from Universal Analytics to Google Analytics 4 (GA4) and also setting up our own properties. In this article, we’ll share best practices for setting up GA4 that we’ve learned along the way. Skip ahead: What’s so different about Google ...

13-MINUTE READ | By Minna Tuikka & Rosanna Campbell

News and product updates, Supermetrics News

What’s new at Supermetrics in April 2024

New month, new updates! In this article, we’ll walk you through the latest product improvements, new connectors, reporting templates, and content. Skip ahead: Keep calm and save your historical Universal Analytics data Let’s address the elephant in the room. If you’re using Google Analytics, you probably received this reminder from Google. Universal Analytics is going ...

3-MINUTE READ | By Tea Korpi & Ha Tran & Isha Shinde

Marketing Analytics

Marketing reporting: the ultimate guide for digital marketers, including dashboards, templates, tools & software

Marketing reporting isn’t just about proving the value of your marketing team. Or at least it shouldn’t be. The whole purpose of reporting on your marketing efforts is to be able to make better data-driven decisions. ...

15-MINUTE READ | By Anna Shutko & Rosanna Campbell

Data Management, Data Transformation, Marketing Analytics

Data blending in marketing: What it is, how it works, and why you need it

Marketers often run campaigns across several channels, and without bringing data from these sources together, you’re missing out on the full picture. That’s where data blending comes in handy. Before you say, “Data blending is a data analyst’s thing,” I’d say it’s not entirely true at all. ...

8-MINUTE READ | By Courtney Waganer

Data Management, Data Transformation

Supermetrics for data transformation: Top 7 use cases for marketers

Since we introduced the Supermetrics Marketing Intelligence Cloud in 2023, data transformation features like custom fields and data blending have quickly become our users’ new favorites. In this article, I’ll discuss seven ways you can use custom fields and data blending to manipulate, customize and get a holistic view of your data, including: Manipulate and ...

5-MINUTE READ | By Tea Korpi

News and product updates, Supermetrics News

What’s new at Supermetrics in March 2024

Happy to see you again. It’s been a month since we brought you the latest news and product updates from Supermetrics. In this edition, we’ll walk you through: Introducing the new Home tab in the Supermetrics sidebar for Google Sheets The Home tab keeps everything you need within reach. You’ll see: Learn more about this ...

3-MINUTE READ | By Joy Huynh & Tea Korpi & Ha Tran

Data Visualization, Power BI

Power BI custom visuals: 5 charts to elevate your data storytelling

While many data reporting platforms excel at loading and transforming data, their visualization capabilities often need to be broadened with a handful of chart types. Bringing marketing data to Power BI is a great way to visualize data and communicate insights. ...

3-MINUTE READ | By Ralph Spandl

Data Management, Marketing measurement

Data-driven marketing decisions: Improve the quality and speed of decision-making

“Why do we bother with marketing reporting?” That’s the basic question I ask marketing leaders when giving talks on marketing measurement strategy. Marketers do reporting to see how they’re doing against their goals and identify the best channels for investment. ...

5-MINUTE READ | By Evan Kaeding

Data Management, Marketing Analytics, Marketing measurement

Marketing measurement: A guide to KPIs, methods, and tools

Despite managing large marketing budgets, many senior marketing leaders find it difficult to connect the dots and prove the impact of marketing. After working with thousands of companies across different industries and sizes to solve their measurement problems, we’ve recognized that most companies are missing a key piece in their measurement strategy. ...

10-MINUTE READ | By Michael Kaminsky & Kathy Murillo

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