Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

B2B marketing measurement: How to future-proof your growth

B2B marketing measurement is facing a major turning point. With stricter privacy regulations, growing pressure to drive revenue, and a lack of tailored tools, marketers are dealing with a tricky situation— how do you measure the impact of B2B marketing? In this article, we’ll discuss the future of B2B marketing measurement and how you can ...

5-MINUTE READ | By Emily Gustin & Aleksander Cardwell

Google Sheets

Connect MySQL to Google Sheets: 2 ways to export your data

If you’ve ever tried to get MySQL data into Google Sheets, you’d probably agree that the process isn’t straightforward, especially if you have to deal with a large amount of data or combine data from sources other than MySQL. That’s why in this article, we’ll show you two ways to export data from MySQL (or ...

5-MINUTE READ | By Joy Huynh

News and product updates, Supermetrics News

Supermetrics Wrapped 2023: A year in review and what to expect in 2024

Supermetrics turned 10 years old this year and it’s safe to say it was a pivotal year for us. We launched a new brand identity, platform, partnerships, and events and underwent some significant and exciting organizational changes. We set ambitious goals and tried to deliver excellent products and services to our customers. ...

20-MINUTE READ | By Tea Korpi & Kristina Knut & Joy Huynh

Supermetrics News

After 14 years of leading and fostering the growth of Supermetrics, Mikael Thuneberg, the company’s founder and Co-CEO, has announced his decision to take a well-deserved break

After 14 years of leading and fostering the growth of Supermetrics, Mikael Thuneberg, the company’s founder and Co-CEO, has announced his decision to take a well-deserved break. ...

By Supermetrics

Marketing Analytics, Marketing measurement

Brand testing and measurement: How to use data to develop and launch a new brand identity

How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it once and for all. ...

15-MINUTE READ | By Edward Ford

Marketing measurement, News and product updates

SuperSummit 2023 recap: What you need to know about the future of marketing data

And that’s a wrap—our first-ever SuperSummit has officially ended. Twelve spectacular speakers, including representatives from Meta, Google, LinkedIn, Uber, and more. Two dazzling hosts and more than 8,000 of you from all over the world. Thanks, everyone, for joining us, keeping the conversation going in the chat and sharing your SuperSummit moments online. We loved ...

7-MINUTE READ | By Joy Huynh

Data Visualization, Looker Studio (Google Data Studio)

Looker Studio for marketers: 10 must-know tips

Using Looker Studio is an easy way to connect your cross-channel data sources and visualize your performance. In this blog post, we share 10 must-know Looker Studio tips for marketers to help you create better and more efficient dashboards. ...

15-MINUTE READ | By Fanny Heimonen & Ralph Spandl & Milja Nevalainen

Data Management, Marketing measurement

Marketing mix modeling for marketers: How to measure marketing in a privacy-first world

As we’re transitioning to a privacy-first digital marketing world, marketers need to move away from tracking methods relying on clicks, such as multi-touch attribution. Marketing mix modeling (MMM) isn’t a new technology for measuring marketing. ...

12-MINUTE READ | By Zach Bricker

News and product updates

SuperSummit: The virtual event about marketing measurement and data you don’t want to miss

SuperSummit brings together the largest brands to discuss the big shifts that are defining marketing measurement and data in 2024. Learn more about this virtual event. ...

3-MINUTE READ | By Joy Huynh

Google Analytics, Web analytics

Google Analytics 4 interface limitations and how to overcome them

Universal Analytics (UA) has officially been sunsetted. Hopefully, everyone has already migrated to Google Analytics 4 (GA4). Previously, to help you get started with the new tool, we covered the main differences between UA and GA4, including tracking, data setup, etc. In this post, we’ll discuss the GA4 reporting interface. Additionally, you’ll learn how to ...

8-MINUTE READ | By Fanny Heimonen & Isha Shinde

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