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Google AnalyticsOct 31, 2023

Google Analytics 4 vs. Adobe Analytics: Which One’s Best for You

Making data-driven decisions is difficult without analytics tools to help you out. Even if your data already exists in marketing platforms, CRM, financial systems, or survey tools, this scenario doesn’t give the insight you need to draw decisions from your data. Luckily, there are multiple analytics platforms to choose from. We’ll cover two of them:

  • Google Analytics
  • Tools and Platforms
  • Marketing Analytics
  • Web analytics