Supermetrics Blog
Learn (almost) everything you need to know about marketing reporting and analytics.
We’re delighted to announce that Supermetrics for BigQuery can now be purchased directly through the Google Cloud Marketplace. Customers will benefit from an easier buying process and consolidated billing, as Supermetrics usage will appear directly on customers’ Google Cloud invoices. ...
3-MINUTE READ | By Lauri Putkinen
Are you looking for a data pipeline solution and considering between Supermetrics and Domo? Then this article is for you. We’ll compare Supermetrics with Domo based on areas like data connectors, scalability, usability, and pricing. Navigate this post: Before a deeper comparison, let’s first look at a basic overview. Supermetrics overview Supermetrics automates data transfers ...
7-MINUTE READ | By Isha Shinde
One of the things that make building marketing reports tedious is manually managing data source logins and account permission for your team and clients. Introducing shared connections—a new feature that lets you easily share logins with those who need access. It’ll help you improve your team’s efficiency and collaboration. ...
3-MINUTE READ | By Supermetrics
Connecting and engaging with your potential customers at scale is what makes social media marketing so powerful. Think about it—you can reach a large number of people within seconds of posting your content. Social media is one of the most valuable channels for deliberately elevating your brand. ...
12-MINUTE READ | By Kristina Knut
Since the new Google Analytics 4 API quotas are in place, Looker Studio reports using the native Google Analytics 4 connector are likely to break frequently. Fortunately, there are many alternatives available. Keep reading to discover how these alternatives are different, exploring six routes to create stable reports adapted to your reporting needs. Do you ...
10-MINUTE READ | By Ralph Spandl
In marketing, data reveals a lot about your audience and business performance. That’s why marketers love collecting data and, sometimes, too much of it. Gathering and using data can be a double-edged sword. If you don’t take it seriously, you can break your customers’ trust and put them at risk. ...
10-MINUTE READ | By Kurre Ståhlberg
Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success ...
12-MINUTE READ | By Elise Dopson
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