Web Analytics

9-MINUTE READ · By Misty Faucheux on March 5 2018. Google recently publicly released Chatbase, an analytics platform designed to help users better understand the effectiveness of their chatbots. The platform had been in the testing phase for months with early adopters like HBO, Keller Williams and Ticketmaster. Now, everyone can take advantage of the ...

9-MINUTE READ · By Tina Arnoldi on February 12 2018. At the end of 2017, Google announced new ways to report on audiences in Google Analytics, giving marketers even more data about who is coming to their sites. Below are some features in Analytics that are about the audience and are not enabled by default. ...

GOOGLE SEARCH CONSOLE · 10-MINUTE READ · By Misty Faucheux on February 6 2018. For years, Google has been striving to be the most-used platform for search analytics. Their free tools are used in one form or another by nearly every marketer in the industry. To help you make the most of Google Search Console, ...

9-MINUTE READ · By Nikhil Parachure on January 9 2018. While this article is about Google Analytics hidden treasure, most of these treasures are easier to find in the sidebar of Supermetrics’ Google Sheets Add-on, which is free to use for a 14-day trial period and you can get yourself acquainted with sidebar with this ...

11-MINUTE READ · By Nick Sawinyh on November 22 2017. Analytics is a word thrown around a lot these days. However, knowing your website’s analytics and knowing what do with these number is the difference between night and day. With a good understanding of your website’s analytics, you can increase traffic, improve conversion rates, and ...

9-MINUTE READ · By Tina Arnoldi on November 8 2017. Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal customers and prospects that are deciding whether or not to buy from you. With ...

In my experience, data sampling is one of the top frustrations many marketers and data analysts have to deal with. Google Analytics is a great tool, but unreliable data is something you want to avoid at all costs. In this post you will learn about sampling and how it affects your data. Further, I will ...

6-MINUTE READ · By Tina Arnoldi on August 14 2017. Measuring content performance is about more than who reads a particular piece of content. The ultimate goal is to build a community and ultimately convert people into customers. As a result, using Google Analytics as a content marketer requires analysis in the context of your ...

7-MINUTE READ · By Misty Faucheux on June 19 2017. The goal of Google Attribution is to provide more sophisticated insights into overall campaign performance. In this post, you’ll learn more about the product and how you can use it. Last-click attribution and why marketers love it Every time someone performs an action on your website, ...

6-MINUTE READ · By Supermetrics on June 15 2017. We’re pumped every time we release a new connector. Each one of them gets us one step closer to cover all the data sources our users want to connect. With that in mind, you can imagine how excited we are to introduce our connector for Adobe ...