Google Sheets templates

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Paid Channel Mix Template

See how your paid campaigns perform across AdWords, Bing Ads, Facebook Ads and Twitter Ads

Data sources used:

Detailed Paid Channel Mix Template

Compare paid channel metrics and conduct a detailed analysis

Data sources used:

Detailed Paid Channel Mix with Yandex.Direct Template

Analysis of your campaign data from several advertising networks including Yandex PPC platform

Data sources used:

yandex.direct data source

Branding Performance Dashboard by Gauge

This template you will show you current snd optimal CPM, Split by Channel as well as the optimization ratio

Data sources used:

adwords data sourcefacebook data sourcegoogle analytics data source

E-commerce Performance Dashboard by Gauge

See projections of investments/performance analysis and Current vs Optimal ROI

Data sources used:

adwords data sourcefacebook data sourcegoogle analytics data source

High Level Monthly PPC Report

Client-facing monthly report offering an overview of account performance, with key metrics, MoM changes, 12-month trend lines and more

Data sources used:

AdWords Client Budget Tracker & Alert

Determine whether your ad spending produces a positive ROI & its performance vs. other channels

Data sources used:

AdWords & Organic Keyword Performance Template

Dig deeper into the keywords’ organic position and visibility metrics

Data sources used:

AdWords In Depth PPC Report

This report shows what’s working best in the account and highlighting areas that need attention

Data sources used:

By-flight Client Budget Tracker & Alert Template

Client-facing monthly report offering an overview of account performance, with key metrics, MoM changes, 12-month trend lines and more

Data sources used:

AdWords Monthly Report Template

Client-facing monthly report, with key metrics, YoY & MoM changes, breakdowns by network, device, campaign & country

Data sources used:

Keyword Heatmap Tool Template

This report helps analyze performance of different keywords in your campaigns

Data sources used:

Ad Copy Edit Tool Template

This template will help simplify the task of editing ads across multiple ad groups at once

Data sources used:

Ad Label Testing Tool Template

This tool is designed to encourage and simplify the tactic of ad testing. Results are judged based on statistical significance

Data sources used:

AdWords Historical Quality Score Template

Historical QS template helps compare QS to other metrics and see which keywords have low QS

Data sources used:

Bing Ads Client Budget Tracker & Alert

This template is ideal if you manage multiple accounts and need to keep an eye on spends. Accounts requiring attention are highlighted

Data sources used:

bing ads data source

Bing Ads High Level PPC Monthly Report

Client-facing monthly report offering an overview of account performance, with key metrics, MoM changes, 12-month trend lines and more

Data sources used:

bing ads data source

Bing Ads in Depth PPC Report

This template is primarily for accounts with high monthly spending, showing what’s working best in the account and highlighting areas that need attention

Data sources used:

bing ads data source

Facebook Ads High Level Monthly Report

Client-facing monthly report offering an overview of account performance, with key metrics, MoM changes, 12-month trend lines and more

Data sources used:

facebook data source

Google AdSense Reporting Template

A detailed report reflecting your AdSense account performance, featuring custom channel, ad format, URL channel and targeting type breakdown

Data sources used:

adsense data source

Google AdSense + Google Analytics Template

This template will provide you with the analysis of your Google Analytics traffic and AdSense metrics

Data sources used:

adsense data source
google analytics data source

Post Click Analysis

Determine whether your ad spending produces a positive ROI & its performance vs. other channels

Data sources used:

Year-on-Year Comparisons Template

YoY comparisons of website traffic, visitor behavior, eCommerce and other metrics

Data sources used:

Country Comparisons Template

Country breakdown of website traffic, visitor behavior, conversions and other metrics

Data sources used:

US State Comparison Template

US state breakdown of website traffic, visitor behavior, conversions and other metrics

Data sources used:

Heatmap Reporting Template

Hour-of-day & day-of-week heatmap of website traffic, visitor behavior, conversions and eCommerce metrics

Data sources used:

Traffic Source Bubbles Reporting Template

Google Analytics traffic source bubble chart

Data sources used:

Traffic Dashboard Reporting Template

Key metrics, segments, top traffic sources, traffic breakdown by medium & month

Data sources used:

Cohort Analysis Reporting Template

This template will show you retention changes over time, retention by segment, revenue by cohort

Data sources used:

SEO Content Audit Template

This report will help you automate the tedious content audit process, by pulling traffic data from GA and exporting link data from Ahrefs

Data sources used:

Traffic Source Reporting Template

Breakdown of traffic by device and source, analysis of your landing pages and top 20 performing keywords

Data sources used:

E-commerce Template (Totals and Channels)

E-commerce Reporting template that provides information on totals, trends, channels and top products

Data sources used:

Social Media Tracking Template

Twitter, Google+, Vimeo & Reddit – Topic & conversation tracking

Data sources used:

twitter ads data sourcegoogle analytics data sourcegoogle analytics data source

Facebook Page Management Dashboard

A dashboard which helps you get a complete overview of how your Facebook Page is performing

Data sources used:

Paid Channel Mix Template

Paid Channel Mix Template

See how your paid campaigns perform across AdWords, Bing Ads, Facebook Ads, Twitter Ads and LinkedIn Ads

Data sources used:

Detailed Paid Channel Mix

Compare paid channel metrics and conduct a detailed analysis

Data sources used:

Facebook Page Management Dashboard

A dashboard which helps you get a complete overview of how your Facebook Page is performing

Data sources used:

Paid Channel Mix Template

High Level PPC Report (Monthly)

Client-facing monthly report offering an overview of account performance, with key metrics, MoM changes, 12-month trend lines and more

Data sources used:

E-commerce Performance Dashboard by Gauge

See projections of investments/performance analysis and Current vs Optimal ROI

Data sources used:

google analytics data source

Post Click Analysis

Determine whether your ad spending produces a positive ROI & its performance vs. other channels

Data sources used:

adwords data sourcefacebook data sourcegoogle analytics data source

Paid Channel Mix Template

See how your paid campaigns perform across AdWords, Bing Ads, Facebook Ads and Twitter Ads

Data sources used:

Detailed Paid Channel Mix Template

Compare paid channel metrics and conduct a detailed analysis

Data sources used:

Detailed Paid Channel Mix with Yandex.Direct Template

Analysis of your campaign data from several advertising networks including Yandex PPC platform

Data sources used:

yandex.direct data source

Branding Performance Dashboard by Gauge

This template you will show you current snd optimal CPM, Split by Channel as well as the optimization ratio

Data sources used:

adwords data source
facebook data source
google analytics data source

E-commerce Performance Dashboard by Gauge

See projections of investments/performance analysis and Current vs Optimal ROI

Data sources used:

adwords data source
facebook data source
google analytics data source

High Level Monthly PPC Report

Client-facing monthly report offering an overview of account performance, with key metrics, MoM changes, 12-month trend lines and more

Data sources used:

AdWords Client Budget Tracker & Alert

Determine whether your ad spending produces a positive ROI & its performance vs. other channels

Data sources used:

AdWords & Organic Keyword Performance Template

Dig deeper into the keywords’ organic position and visibility metrics

Data sources used:

AdWords In Depth PPC Report

This report shows what’s working best in the account and highlighting areas that need attention

Data sources used:

By-flight Client Budget Tracker & Alert Template

Client-facing monthly report offering an overview of account performance, with key metrics, MoM changes, 12-month trend lines and more

Data sources used:

AdWords Monthly Report Template

Client-facing monthly report, with key metrics, YoY & MoM changes, breakdowns by network, device, campaign & country

Data sources used:

Keyword Heatmap Tool Template

This report helps analyze performance of different keywords in your campaigns

Data sources used:

Ad Copy Edit Tool Template

This template will help simplify the task of editing ads across multiple ad groups at once

Data sources used:

Ad Label Testing Tool Template

This tool is designed to encourage and simplify the tactic of ad testing. Results are judged based on statistical significance

Data sources used:

AdWords Historical Quality Score Template

Historical QS template helps compare QS to other metrics and see which keywords have low QS

Data sources used:

Bing Ads Client Budget Tracker & Alert

This template is ideal if you manage multiple accounts and need to keep an eye on spends. Accounts requiring attention are highlighted

Data sources used:

bing ads data source

Bing Ads High Level PPC Monthly Report

Client-facing monthly report offering an overview of account performance, with key metrics, MoM changes, 12-month trend lines and more

Data sources used:

bing ads data source

Bing Ads in Depth PPC Report

This template is primarily for accounts with high monthly spending, showing what’s working best in the account and highlighting areas that need attention

Data sources used:

bing ads data source

Facebook Ads High Level Monthly Report

Client-facing monthly report offering an overview of account performance, with key metrics, MoM changes, 12-month trend lines and more

Data sources used:

facebook data source

Google AdSense Reporting Template

A detailed report reflecting your AdSense account performance, featuring custom channel, ad format, URL channel and targeting type breakdown

Data sources used:

adsense data source

Google AdSense + Google Analytics Template

This template will provide you with the analysis of your Google Analytics traffic and AdSense metrics

Data sources used:

adsense data source
google analytics data source

Post Click Analysis

Determine whether your ad spending produces a positive ROI & its performance vs. other channels

Data sources used:

Year-on-Year Comparisons Template

YoY comparisons of website traffic, visitor behavior, eCommerce and other metrics

Data sources used:

Country Comparisons Template

Country breakdown of website traffic, visitor behavior, conversions and other metrics

Data sources used:

US State Comparison Template

US state breakdown of website traffic, visitor behavior, conversions and other metrics

Data sources used:

Heatmap Reporting Template

Hour-of-day & day-of-week heatmap of website traffic, visitor behavior, conversions and eCommerce metrics

Data sources used:

Traffic Source Bubbles Reporting Template

Google Analytics traffic source bubble chart

Data sources used:

Traffic Dashboard Reporting Template

Key metrics, segments, top traffic sources, traffic breakdown by medium & month

Data sources used:

Cohort Analysis Reporting Template

This template will show you retention changes over time, retention by segment, revenue by cohort

Data sources used:

SEO Content Audit Template

This report will help you automate the tedious content audit process, by pulling traffic data from GA and exporting link data from Ahrefs

Data sources used:

Traffic Source Reporting Template

Breakdown of traffic by device and source, analysis of your landing pages and top 20 performing keywords

Data sources used:

E-commerce Template (Totals and Channels)

E-commerce Reporting template that provides information on totals, trends, channels and top products

Data sources used:

Social Media Tracking Template

Twitter, Google+, Vimeo & Reddit – Topic & conversation tracking

Data sources used:

twitter ads data source

google analytics data source
google analytics data source

Facebook Page Management Dashboard

A dashboard which helps you get a complete overview of how your Facebook Page is performing

Data sources used:

Paid Channel Mix Template


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