Supermetrics Blog

12-MINUTE READ · By Danielle Canstello It’s important to measure success, make improvements and measure again if you want to be successful as an app developer. Like any other business venture, you don’t just launch an app and move on to the next one. You have to track performance, measure return on investment, and use ...

Google has completely revamped Google AdWords – even changing the name their ad serving platform to Google Ads. While this updated platform promises to improve the ad serving experience, it comes with both pros and cons. What’s new in Google Ads Besides the obvious difference in layout, there are ...

3-MINUTE READ · By Supermetrics Supermetrics proudly presents an integration with AdRoll, one of the largest programmatic advertising networks. You can easily report, analyze and monitor your AdRoll campaigns in Google Sheets and Google Data Studio. Below are a few reasons why the new connector is useful for AdRoll advertisers. ...

10-MINUTE READ · By Supermetrics Up until now, a big challenge for Google My Business users with multiple listings has been reporting, analyzing, and comparing the performance across multiple locations. If you have a few dozens, or hundreds, or even thousands of locations in your GMB account, you may want to get a bird’s-eye view ...

These days, marketers are being put under increasing pressure to prove that marketing dollars are being put to effective use. No more are the days of simply throwing up an ad on television or a post on a social network, and calling it good. Stakeholders and clients want results. ...

As you probably know, Supermetrics is great for basic PPC marketing reporting, like creating monthly reports for your Adwords or Facebook Ads campaigns. What you may not have realized is that there is a lot more you can do with Supermetrics to make PPC management easier. ...

6-MINUTE READ · By Supermetrics on June 15 2017. We’re pumped every time we release a new connector. Each one of them gets us one step closer to cover all the data sources our users want to connect. With that in mind, you can imagine how excited we are to introduce our connector for Adobe ...

With bid strategies and automated rules (in Google Ads), you do not have to manually monitor every account every day. These are valuable tools for marketers who have multiple paid accounts. Setting some basic rules is a big time saver. ...