Supermetrics Blog

Like most fast-growing SaaS companies, we use a ton of data to track and spur our growth at Supermetrics.  A big part of the credit here goes to our 3-person growth team, who is in charge of tracking and analyzing our marketing and sales performance as well as sharing their insights with the rest of ...

Looker Studio is a great tool for visualizing Facebook data. It has everything you need for clearly presenting your data: you can illustrate key metrics with scorecards, build trend lines of changes in, map out followers’ location, and pull content and engagements into a single table. ...

Before you start sweating: nope, your competitors aren’t very likely to be advanced users of predictive analytics in marketing. Yet. But since the predictive analytics market is growing at a 23.2% rate year over year and we know that predictive analytics can help you make better marketing decisions (which equals more revenue), we’re tempted to ...

Google Sheets is a great tool for marketers to gather, analyze, and report on how their marketing is performing. But getting started can be tricky, which is where ready made templates come in. In this article we’ve collected different Google Sheets templates for marketers to help you get started building your own marketing reports. We’ve ...

Let’s say your business blog has existed for three years. During those three years, you’ve published a new post twice a week. That’s a total of 312 blog posts out there in the sewers of the internet. But unless you’ve been frequently updating your 90+, 300+, or 1,200+ posts, it’s unlikely that they’re all generating ...

While you’ve always been able to use common data extraction schemas in Supermetrics for BigQuery, you might occasionally also want to pull metrics that aren’t covered by a standard schema. To tackle this need, we’ve launched a new feature: the schema builder. The schema builder offers an easy way for you to create custom data ...

We’ve updated the Supermetrics API to give you more opportunities to use data in your reporting. With a bunch of user-friendly improvements, the new Supermetrics API gives you even more possibilities to extract data to use in BI tools, custom solutions, and data warehouses. ...

OKRs (objectives and key results) is an actionable framework for setting and tracking company goals. At kemb – a digital marketing agency, we’ve been using OKRs since 2014 and we’re convinced that they can help companies not only to perform better but also to increase employee satisfaction, since they help everyone work toward the same ...

If you’re anything like us, your original marketing plans, forecasts, and budgets for 2020 have been thrown out the window by now. Over the last few weeks, your marketing team has probably been figuring out what you can do to keep things moving forward. ...

LinkedIn provides great targeting options and lead quality, but at a higher cost-per-click than other platforms. To get the best results at an optimal cost, you’ll want to have a good budget tracking solution in place. We joined forces with AJ Wilcox from B2Linked, a specialized LinkedIn Ads agency, to create two templates that will ...