Performance Marketing Analytics

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How to compare PPC campaign performance across multiple channels with BigQuery

How to compare PPC campaign performance across multiple channels with BigQuery

8-MINUTE READ · By Misty Faucheux If you run PPC marketing campaigns across many different platforms, then you know the struggle of trying to consolidate your important data into a single location. In most cases, data is downloaded from, say, Facebook or Google Ads, and stored in a folder on someone’s computer or hosted drive. ...

By Supermetrics

10-MINUTE READ · By Anna Shutko Over 500,000 marketers trust Supermetrics for their marketing & PPC reporting. Why? It connects to 60+ marketing platforms, has all the features to get the exact data you want, and the entire reporting process can be easily automated. With Supermetrics it is possible to fetch data from the popular ...

By Supermetrics

12-MINUTE READ · By Misty Faucheux Google has completely revamped Google AdWords – even changing the name their ad serving platform to Google Ads. While this updated platform promises to improve the ad serving experience, it comes with both pros and cons. What’s new in Google Ads Besides the obvious difference in layout, there are ...

By Supermetrics

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