Ecommerce Analytics

Ecommerce Analytics,

Facebook Ads for ecommerce: How to set up, analyze, and optimize your campaigns

Facebook Ads for ecommerce

If you work in ecommerce but aren’t running Facebook Ads campaigns, you’re missing out on a huge opportunity to grow your business. That’s why we teamed up with Savannah Sanchez, Founder of The Social Savannah, to show you how to set up, analyze, and optimize your Facebook Ads campaigns. By the way, this article is ...

8-MINUTE READ | By Joy Huynh

Ecommerce data warehouse

Ecommerce merchants and marketers have one major advantage over brick and mortar retailers: data.  When your shoppers come from the internet, you can measure almost every aspect of your interactions with them. However, that advantage doesn’t count for much without a system for making sense of your data. Many companies think they already have a ...

8-MINUTE READ | By Kaleigh Moore

How to use CRM data to boost ecommerce conversions

To beat your competition in the crowded ecommerce market, you need to give your customers what they want.  The secret to giving your customers what they want? Knowing them inside out. That’s where customer relationship management (CRM) data comes in.  Ecommerce platforms that allow you to manage and nurture relationships with your customers now form ...

8-MINUTE READ | By Jimmy Rodriguez


Great news: you can now pull your Shopify data into Google Sheets, Google Data Studio, and Microsoft Excel with Supermetrics! Why is this connector such a big deal? Because it helps ecommerce merchants and marketers quickly understand what’s going on with the business. As you’ve probably noticed, ecommerce data is scattered across multiple siloed platforms. ...

5-MINUTE READ | By Anna Shutko

Ecommerce customer segmentation for beginners

The promotions tab in Gmail is a gift for email users — it’s the perfect junkyard for irrelevant ads, discount emails, and offers.  From a marketer’s perspective, though, think of all the wasted dollars it represents. Almost all mass emails blasted without segmentation and personalization meet a similar fate: deleted, archived, or caught in the ...

17-MINUTE READ | By Farheen Gani

10-MINUTE READ · By Misty Faucheux Google Tag Manager (GTM) is the perfect way to add and update your tracking tags without ever having to edit code. While most of us use it every day for adding Google Analytics (GA), AdWords or third-party codes, many of us forget that we can use GTM for e-commerce ...

By Supermetrics


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