Ecommerce Analytics

If you work in ecommerce but aren’t running Facebook Ads campaigns, you’re missing out on a huge opportunity to grow your business. That’s why we teamed up with Savannah Sanchez, Founder of The Social Savannah, to show you how to set up, analyze, and optimize your Facebook Ads campaigns. By the way, this article is ...

Ecommerce merchants and marketers have one major advantage over brick and mortar retailers: data.  When your shoppers come from the internet, you can measure almost every aspect of your interactions with them. However, that advantage doesn’t count for much without a system for making sense of your data. Many companies think they already have a ...

To beat your competition in the crowded ecommerce market, you need to give your customers what they want.  The secret to giving your customers what they want? Knowing them inside out. That’s where customer relationship management (CRM) data comes in.  Ecommerce platforms that allow you to manage and nurture relationships with your customers now form ...

TL;DR If you’re already familiar with Google Data Studio, you can simply swipe our Shopify dashboard template for free. For more tips on growing your online store with data, keep reading. Once you have your Shopify store up and running, you’ll have a ton of data to track. From marketing to sales and from customer ...

Great news: you can now pull your Shopify data into Google Sheets, Google Data Studio, and Microsoft Excel with Supermetrics! Why is this connector such a big deal? Because it helps ecommerce merchants and marketers quickly understand what’s going on with the business. As you’ve probably noticed, ecommerce data is scattered across multiple siloed platforms. ...

The promotions tab in Gmail is a gift for email users — it’s the perfect junkyard for irrelevant ads, discount emails, and offers.  From a marketer’s perspective, though, think of all the wasted dollars it represents. Almost all mass emails blasted without segmentation and personalization meet a similar fate: deleted, archived, or caught in the ...

An enormous ad budget solves a lot of problems. Which advertising channel should you try? Try them all and see what sticks. Which types of ad copy should you run? A/B test until your audience tells you the answer.  But with a limited budget, you’ll have a limited sample size. You have to solve those ...

In ecommerce and DTC, your customers have all the power. They’re armed with reliable product reviews from their peers, the ability to quickly compare prices between online stores, and the opportunity to vote with their wallets.  Their expectations are high and to give them a reason to buy from you, you need to offer them ...

Building an ecommerce storefront in itself is a difficult process. However, the subsequent traffic and conversion rates matter more than anything you’ve done prior. Google Analytics represents a pivotal tool in collecting ecommerce analytics data and the optimization process of your site as well as the tracking and monitoring of products and customers. Increased traffic ...

6-MINUTE READ · By Tina Arnoldi The data from your last year’s holiday campaigns are useful year round, especially when planning for the upcoming holiday season. And although Christmas is the big shopping season for retailers, there are other holidays and seasonal trends that impact brand. In this post, I offer eight tips to help ...