Google Attribution: What Does It Mean for Marketers

GOOGLE ATTRIBUTION · 7-MINUTE READ · By Misty Faucheux on June 19 2017. In May, Google announced that it was doing away with last-click attribution. In its place, Google will now be offering a new reporting product, known as Google Attribution. The goal of this new...

Improvements to the Supermetrics Database Connector

DATABASE CONNECTOR · 5-MINUTE READ · By Supermetrics on May 30 2017. We have made some great additions to the Supermetrics Add-on’s Database connector: You can now pull data from PostgreSQL and Amazon Redshift databases, and we have fixed the problems with connecting...