Supermetrics Blog

Marketing is getting more technical, and it requires marketers to work well with different tools and platforms and use data to make decisions. But, working with big data seems impossible if you’re starting from a more traditional, non-technical side. The secret is if you’re just getting started, rather than jumping head-first and learning different languages, ...

Supermetrics turned 10 years old this year and it’s safe to say it was a pivotal year for us. We launched a new brand identity, platform, partnerships, and events and underwent some significant and exciting organizational changes. We set ambitious goals and tried to deliver excellent products and services to our customers. As the year ...

After 14 years of leading and fostering the growth of Supermetrics, Mikael Thuneberg, the company’s founder and Co-CEO, has announced his decision to take a well-deserved break. ...

How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it once and for all. In this article, I’ll discuss brand testing and measurement and share how we used data to test, develop, and launch a new brand ...

And that’s a wrap—our first-ever SuperSummit has officially ended. Twelve spectacular speakers, including representatives from Meta, Google, LinkedIn, Uber, and more. Two dazzling hosts and more than 8,000 of you from all over the world. Thanks, everyone, for joining us, keeping the conversation going in the chat and sharing your SuperSummit moments online. We loved ...

Using Looker Studio (formerly Google Data Studio) is an easy way to connect your cross-channel data sources and visualize your performance. In this blog post, we share 10 must-know Looker Studio tips for marketers to help you create better and more efficient dashboards.  If you prefer to see these tips in action, check out the ...

As we’re transitioning to a privacy-first digital marketing world, marketers need to move away from tracking methods relying on clicks, such as multi-touch attribution. Marketing mix modeling (MMM) isn’t a new technology for measuring marketing. And thanks to automation, it’s a more efficient and accessible tool that can help businesses maximize their marketing ROI without ...

SuperSummit brings together the largest brands to discuss the big shifts that are defining marketing measurement and data in 2024. Learn more about this virtual event. ...

Universal Analytics (UA) has officially been sunsetted. Hopefully, everyone has already migrated to Google Analytics 4 (GA4).  Previously, to help you get started with the new tool, we covered the main differences between UA and GA4, including tracking, data setup, etc. In this post, we’ll discuss the GA4 reporting interface. Additionally, you’ll learn how to ...

Data blending is a great way to explore and make the most of your data in Looker Studio (formerly Data Studio). However, this feature also comes with some limitations that could slow your report down at best and affect your data accuracy at worst. In this post, we’ll look at two workarounds using Google Sheets ...