Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.
Performance Marketing Analytics, Paid media
Do your PPC reports add value? Or are they just a list of numbers? If it’s numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough. ...

7-MINUTE READ | By Nitin Patkar

Picture this scenario: you’re preparing a report for a client or for your CMO who demands straightforward, measurable returns from your paid advertising efforts. You have plenty of data—clicks, impressions, conversions—but somehow, the results still feel blurry. Which numbers actually reflect campaign success, and which are just vanity metrics? If this sounds familiar, PPC metrics are the key to bridging the gap between raw data and tangible value. ...

6-MINUTE READ | By Linda Grönlund

Google Sheets offers a flexible, user-friendly platform that makes building custom dashboards accessible to marketers, whether you're tracking social media analytics, client reports, or OKRs (Objectives and Key Results). In this guide, I’ll show you how to create a Google Sheets marketing dashboard that meets your needs and empowers team collaboration. ...

5-MINUTE READ | By Milja Nevalainen

Have you ever found yourself staring at a jumble of sales numbers, traffic figures, and campaign results, wondering how it all fits together? You’re not alone. Ecommerce reporting brings clarity to this chaos by transforming jumbled data into clear, actionable insights—so you know exactly where you’re winning and where you need to improve. ...

9-MINUTE READ | By Anna Shutko

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