As of July 1, 2023, Universal Analytics (UA) has officially reached its sunset phase, and with this end of service, your UA properties will stop gathering new data. Taking over in UA’s place is Google Analytics 4 (GA4), a new version of Google Analytics. It has a lot of core similarities to UA, but there ...
6-MINUTE READ | By Isha Shinde
Tell Me, the latest addition to Supermetrics Charts, is designed with a core purpose in mind: to create simple and informative sentences that effortlessly guide readers through your dashboard. This article explores how Tell Me can help you transform your dashboards into clear and concise data narratives that resonate with all audiences. Skip ahead >> ...
7-MINUTE READ | By Ralph Spandl
Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. Keep ...
7-MINUTE READ | By Evan Kaeding & Joy Huynh
Today, the average business department relies on around 40 to 60 different SaaS apps just to get by; for the whole business, that number can be as much as 250. That’s a lot of data. Niche software platforms and tools can save marketing and sales teams time, energy, and effort in working with this mountain ...
6-MINUTE READ | By Aleksander Cardwell
Do business where business is done – that’s LinkedIn’s motto. For B2B companies, this is not only good advice, but an essential practice. In this article, we’ll dive into a series of LinkedIn Ads best practices so you can run more successful ad campaigns, including how you can use LinkedIn Ads to change your marketing ...
15-MINUTE READ | By Isha Shinde
Universal Analytics (UA) will sunset on July 1, 2023. That means your UA properties will stop gathering new data. If your web analytics reports in Google Sheets or Looker Studio still use UA data, it’s time to update them with Google Analytics 4 data. This guide will show you how to update your reports effortlessly ...
10-MINUTE READ | By Mick Chaveroche
“If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?” There’s so much pressure on marketing leadership to prove the ROI of marketing and figure out the best channels to spend the marketing budget. Here’s a hint—taking full ownership of your marketing data ...
15-MINUTE READ | By Joy Huynh and Laura Hämmäinen
Supermetrics is delighted to announce that it has successfully achieved a Google Cloud Ready – AlloyDB designation for AlloyDB for PostgreSQL, Google Cloud’s newest fully managed PostgreSQL-compatible database service for most demanding enterprise database workloads. Google Cloud Ready – AlloyDB is a new designation for the solutions of Google Cloud’s technology partners that integrate with AlloyDB. ...
2-MINUTE READ | By Lauri Putkinen
You have your data across advertising platforms—Facebook, Google, or LinkedIn. And you have your marketing tasks and workflows on monday.com. Wouldn’t it be cool to get your paid ad data into your project management tool so you and your team can adjust your actions based on the campaign results? In this post, we’ll show you ...
15-MINUTE READ | By Jessica Wei and Aleksander Cardwell
Want to try Amazon Ads? In this post, we’ll give you an overview of Amazon Ads, the benefits, and share some tips on how to get started. ...
15-MINUTE READ | By Fanny Heimonen
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