Supermetrics Blog

Whether you work in a B2C, B2B or D2C, your business and sales depend on connecting with individuals and winning them over. Social media is all about connection—with each other and with brands. That’s why there’s a huge amount of—often untapped—potential in harnessing the power of different social media platforms in getting your message across ...

Making data-driven decisions is difficult without analytics tools to help you out. Even if your data already exists in marketing platforms, CRM, financial systems, or survey tools, this scenario doesn’t give the insight you need to draw decisions from your data. Luckily, there are multiple analytics platforms to choose from. We’ll cover two of them: ...

Marketers, advertisers, and agencies face the challenge of scattered marketing data regularly. New marketing channels appear all of the time. This means that more data is available for business decision-making. It becomes challenging for marketers to handle all this information. The data pool becomes too large and messy, slowing your reporting processes and impacting your ...

Marketers need access to good and relevant data, regardless of whether you’re analyzing your latest blog post or evaluating the performance of your year’s biggest 360° integrated brand campaign. To do that, you need your data presented in an easy-to-understand and digestible format. This is why good business intelligence tools are more crucial than ever. ...

Any effective digital marketing strategy is built around one thing—data. Anyone who has suddenly been served ads for a product after being to a specific website knows their data is being collected. This strategy is certainly not new. Marketers have collected data for a long time. Back in the ’60s, media mix modeling was already ...

Affiliate marketers are here to stay. Since its rapid growth in the 2010s, affiliate marketing remains one of the most popular strategies to drive partner sales and generate online revenue. In this article, I share some of the most exciting affiliate marketing statistics based on industry research. This post is ideal for those who want ...

If you’ve seen the news, you know about the sunset of Google’s Universal Analytics. As customers no longer browse through products on the web in an expected path but rather through multiple touchpoints, you need a modern and improved data measurement solution. That’s what Google Analytics 4—or GA4—is for. Before all standard Universal Analytics properties ...

Looker Studio (formerly Google Data Studio) is a data visualization tool that helps you turn data into a meaningful story. It offers a user-friendly interface, a drag-and-drop feature, and integrations with many marketing platforms. That’s why Looker Studio (Data Studio) is a no-brainer for marketers who want to present their data but have little to ...

Adverity and Supermetrics give marketing teams the ability to gather, store, and analyze data in a flexible and scalable way.  This article will help if you’re weighing your marketing data solution options or using Adverity and considering an alternative. We’ll compare Adverity with Supermetrics based on different parameters to help you decide which is right ...