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Data Analytics

Most marketers agree that non-cookie measurement methods will have a big impact on advertising. But, implementing these methods requires a certain level of analytics capability and access to the right data. You might find yourself asking: Keep reading to learn more about the analytics maturity model, how to figure out which step you’re at, and ...

12-MINUTE READ | By Pieter van Groenendael

As the SaaS industry matures, there’s an increasing demand for SaaS companies to show their performance not only in terms of top-line growth but also with a focus on operational efficiency and cost structure. This guide explores the most important considerations when creating an annual report as a SaaS company. We’ll also walk you through ...

13-MINUTE READ | By Edward Ford

How we use Supermetrics and BigQuery at Supermetrics

We’re glad to announce that we’ve successfully achieved Google Cloud Ready—BigQuery Designation. Google Cloud Ready—BigQuery is a partner integration validation program that intends to increase customer confidence in partner integrations into BigQuery. As part of this initiative, Google Cloud engineering teams validate partner integrations into BigQuery in a three-phase process: run a series of data ...

2-MINUTE READ | By Kate Gleeson

When Google announced the Privacy Sandbox in 2020, the writing was on the wall for third-party cookies. This initiative, aimed at developing new ways to deliver targeted advertising while protecting user privacy, is set to phase out third-party cookies by next year. Many marketers ripped up their playbooks after Google’s announcement, but there’s no need ...

10-MINUTE READ | By Evan Kaeding

Admit it. Everyone secretly hates annual marketing and sales reporting. So we’re here to make your end-of-year easier. Regardless of the industry, Q4 is arguably the most important and busiest time of the year. It’s the season of holidays, peak campaigns, and the last closing quarter for many businesses. Marketing teams are in the race ...

18-MINUTE READ | By Joy Huynh and Sophie Michaud

Transparency is the best path to better customer engagement. User feedback is one of the important elements in the decision-making process—it’s all about giving the customers the chance to collaborate with the team and weigh in on product decisions and innovations, so customer relationships can grow stronger and the product can be improved. So what’s ...

7-MINUTE READ | By Anastasia Levchenko

You’ve built a beautiful online store. You’ve put together an irresistible collection of products and are ready to make some serious sales. But something isn’t quite right—your store doesn’t convert as well as you expected. This is where conversion rate optimization comes in handy. It’s all about making your ecommerce website more effective at converting ...

15-MINUTE READ | By Joy Huynh

Supermetrics vs. Fivetran: a comparison guide

Fivetran and Supermetrics both offer businesses efficient means of gathering, storing, and analyzing data. This comparison article will overview both options to help you decide which would best suit your business needs. But before going into a deeper comparison, let’s first look at a basic overview. Supermetrics overview Supermetrics is a solution for streamlining data ...

12-MINUTE READ | By Laura Hämmäinen

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