Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

Dashboards, Looker Studio (Google Data Studio)

How to improve the performance of your AdRoll campaigns using Supermetrics – including a free reporting template

It’s no secret that AdRoll is one of the best tools for reaching potential customers with the right message at the right time. This marketing platform combines multiple ad formats and sizes under its belt and its features enable marketers to approach the customers throughout the entire customer journey. ...

By Supermetrics

BigQuery

The first 4 queries every marketer using BigQuery needs to know

Google BigQuery presents a new way to store and analyze data extracted from different data sources. Utilizing the power of the Google Cloud Platform, larger data volumes and complex queries can get processed in minutes. ...

By Supermetrics

Dashboards, Excel, Google Sheets, Looker Studio (Google Data Studio), Performance Marketing Analytics

PPC report templates: Free performance marketing reports for Google Sheets, Looker Studio & Excel

At Supermetrics, we’re big on making marketing reporting as painless as possible. That’s why we love using ready-made templates as a starting point for building any and all of our reports. ...

10-MINUTE READ | By Pinja Virtanen

Marketing Analytics, Performance Marketing Analytics

5 steps for agencies to create better PPC reports for clients

Most of us look at paid search reports oftentimes with a mix of reluctance and necessity. Why? Well, while we know that we need to showcase results to clients, you might be wondering why you have to create a report to fulfil this need. Much of this stems from ...

By Supermetrics

Marketing Analytics, Performance Marketing Analytics

How to create auto-updating PPC dashboards that give you a snapshot of performance

12-MINUTE READ · By Rashed Khan As a PPC manager, I spend a lot of time knee deep in PPC marketing data. Whether it be identifying optimization areas or reporting back to the person or people I’m responsible to. I’ve noticed that in a PPC account, there are often a number of key keywords that ...

By Supermetrics

Performance Marketing Analytics

PPC marketing for beginners: the ultimate guide for digital marketing rookies

In this article we’ll explore all things PPC marketing to help digital marketers improve the performance of their paid campaigns and boost results. What is PPC marketing? PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. ...

24-MINUTE READ | By Tina Arnoldi

SEO

SEO analytics: a step-by-step process with tools, examples, and resources

SEO analytics is a crucial component of marketing analytics, helping businesses understand organic search performance within the broader context of their overall marketing strategy. ...

14-MINUTE READ | By Branko Kral

HubSpot, Marketing Analytics

HubSpot reporting dashboards: how to create the ultimate marketing report

When we talk about HubSpot reporting dashboards, you’re likely to think about your dashboards within HubSpot itself. These can provide you with valuable insights into your marketing and sales performance by grouping together and displaying key metrics from up to ten different reports. But besides HubSpot’s native functionality, you can also create custom dashboards by ...

7-MINUTE READ | By Edward Ford

Google Analytics, HubSpot, Web analytics

HubSpot vs. Google Analytics: a comparison of website analytics tools for marketers

Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where visitors are coming from, how they interact with your site, and where they’re converting. ...

7-MINUTE READ | By Edward Ford

HubSpot, Marketing Analytics

13 best HubSpot reporting tools for marketers

7-MINUTE READ · By Edward Ford As a way to enhance HubSpot’s in-built reporting capabilities, HubSpot apps or integrations are specialized types of software that allow you to extract and display your marketing data in graphs, charts, and other visualizations. In this article we’ll outline why you should be using additional tools to improve your HubSpot ...

By Supermetrics

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