Buying paid ads from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts — and the related expenses — have to amount to something. What’s the point of bringing your ad to a…
9-MINUTE READ | By Remi Turcotte
How can you tell if your Google Ads are performing well? Google uses a metric called ‘quality score’ to decide how often people see your ads and how much it’ll cost you. By combining the quality score with other key…
9-MINUTE READ | By Sophie Michaud
I started doing Google Ads more than ten years ago and in that time, the game has changed dramatically. Back in the day, only a few customers had conversion tracking installed. Many campaigns didn’t separate search and display. We would…
7-MINUTE READ | By Dmitry Golovanov
Missing your Google Ads search terms? Introducing Ghost Term Analysis, a Supermetrics template from OIKIO Digital Performance Agency. In September 2020, Google Ads changed their search term reporting practices concerning low-volume searches. Citing privacy reasons, advertisers no longer have full…
8-MINUTE READ | By Juha Viherväs & Jaani Saulamaa
A few days ago, Google Ads turned 20. It is now the biggest PPC marketing platform, with an advertising revenue of over $42 billion in 2019. Google Ads has a ton of metrics and it only makes sense that inexperienced…
5-MINUTE READ | By Nicolas Lekkas
TL;DR If you want to hit the ground running, take a copy of this Google Ads budget tracker template for Google Sheets. For more tips on how to improve your budget tracking, keep reading. If you’re a performance marketer, you’d…
5-MINUTE READ | By Joy Huynh
TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not…
4-MINUTE READ | By Joy Huynh
You’ve done your research, found the best keywords for your target audience, and pulled together the optimal budget, but you’re still not getting any traffic to your Google Ads campaign. While the issue might be related to any number of…
11-MINUTE READ | By Misty Faucheux
If French is the language of love, then metrics are the language of marketing. CPCs, CPA, CTRs; no marketer can get by today without learning how to speak in terms of metrics. We use metrics for reporting data, forecasting performance,…
5-MINUTE READ | By Taimur Abdaal
TL;DR: If you’re already familiar with Google Data Studio and just want to swipe our free dashboard template, simply take a copy of this paid channel mix template. For more info on how to use this template, keep reading. Performance marketers…
8-MINUTE READ | By Joy Huynh
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