An enormous ad budget solves a lot of problems. Which advertising channel should you try? Try them all and see what sticks. Which types of ad copy should you run? A/B test until your audience tells you the answer. But…
15-MINUTE READ | By Kaleigh Moore
As an affiliate marketer, one of your main concerns is how to drive traffic to your website. Two commonly used strategies include SEO and paid ads, known as PPC. Given that SEO and PPC are both fiercely competitive fields of…
9-MINUTE READ | By Johannes Rastas
10-MINUTE READ · By Pinja Virtanen At Supermetrics, we’re big on making marketing reporting as painless as possible. That’s why we love using ready-made templates as a starting point for building any and all of our reports. In this post,…
10-MINUTE READ | By Pinja Virtanen
In this article we’ll explore all things PPC marketing to help digital marketers improve the performance of their paid campaigns and boost results. What is PPC marketing? PPC marketing acronyms The pros of PPC marketing The cons of PPC marketing…
24-MINUTE READ | By Tina Arnoldi
7-MINUTE READ · By Tina Arnoldi To the dismay of many PPC marketers, Google announced that they will remove the average position metric from Google ads starting September 30th, 2019. This announcement wasn’t a complete surprise since they told us back in…
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8-MINUTE READ · By Joona Tuunanen and Anna Shutko Many marketers are considering what they should invest in more: organic search or paid search. And it’s understandable, since in order to stay ahead of the competition and reach your target…
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10-MINUTE READ · By Addison Burke Marketing is changing. Social media is pay for play. Organic reach is pretty abysmal on just about every platform. If you’ve been hesitant to commit more resources to PPC, or if your current campaign…
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10-MINUTE READ · By Amy Hebdon PPC marketers who work with paid search need the best reporting tools possible to monitor and communicate performance. The good news is that between Supermetrics and Data Studio, you can create a custom report that’s…
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10-MINUTE READ · By Anna Shutko Over 500,000 marketers trust Supermetrics for their marketing & PPC reporting. Why? It connects to 60+ marketing platforms, has all the features to get the exact data you want, and the entire reporting process…
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6-MINUTE READ · By Misty Faucheux In the land of digital marketing, SEO and SEM are typically handled by two different departments – or at least two different specialists. While designed to work in tandem, oftentimes, these two areas don’t…
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