Supermetrics Blog

Marketing teams are using 230% more data compared to 2020. While it can be a good sign that marketers have become data-savvy and incorporated data in their day-to-day tasks, the reality shows that 56% don’t even have enough time to analyze and act on this massive amount of data generated from different campaigns. ...

Which metrics actually matter for your bottom line? How do you ensure your hours, budgets, and clients all line up profitably—without drowning in spreadsheet chaos? These and many more questions can come up when marketing agencies handle everything from branding campaigns to paid ads to CRM integrations. ...

Your audience doesn’t hate ads. They hate irrelevant and spammy ads. Imagine seeing the same T-shirt on every social media after you’ve already made a purchase. Or seeing ads for things that you don’t care about over and over again. ...

As a marketer, how do you ensure that every decision you make is backed by actionable insight rather than guesswork or outdated information? This is where marketing intelligence comes in. ...

To stay on top of your campaigns, you must juggle multiple channels, interpret diverse key performance indicators, and quickly pivot when results aren’t meeting expectations. ...

You’ve probably spent countless hours brainstorming campaigns, perfecting your brand message, and digging into analytics—all to better connect with your audience. Still, the connection is not quite there yet. Why? ...

Congratulations if you’ve just launched a new marketing campaign. But getting the campaign off the ground is just the first step. Its success depends on how well you analyze and optimize it. ...

Launching a Google Ads campaign without measurable goals is like going on a road trip without a destination in mind. You may end up in a great place, just like your ads may hit the jackpot and bring in a lot of customers. But relying on luck isn’t a great marketing strategy. Google Ads goals offer an easy way to create a good roadmap, that will get you to your destination faster. ...

We aren’t cookieless yet—but it’s coming, and marketers are freezing up. This is where serve-side tracking can help. Since it allows you to collect and process data on your server rather than relying on users’ browsers, it improves data and targeting accuracy. ...

If you’re not sure what numbers and KPIs you should be looking at or stretching your efforts so thin, but still, you fail to drive business impacts. These are some of the many telltale signs of unclear marketing goals. ...