In this article, we’ll compare popular platforms, Whatagraph with Supermetrics, to help you decide which one is right for your agency or marketing team. ...
15-MINUTE READ | By Joy Huynh & Sonja Kukkula
Supermetrics Blog
Learn (almost) everything you need to know about marketing reporting and analytics.
We're excited to announce a strategic global partnership with Monks, a renowned global powerhouse in digital transformation, marketing, and creative services. ...
4-MINUTE READ | By Laura Caicedo
This guide covers dashboard planning, KPI selection, tool comparison, data pipeline automation, and best practices in visual storytelling for marketers. ...
8-MINUTE READ | By Kathy Murillo
Poor marketing data quality is a quiet force undermining your marketing efforts, but luckily, there are proven ways to turn your data into your biggest competitive advantage using Supermetrics. ...
9-MINUTE READ | By Outi Karppanen
In a privacy-centric world, it’s crucial to ensure your data is safe and sound, accessible only to those who need it. Introducing Supermetrics Workspaces, a new feature that helps simplify marketing data management at scale, focusing on privacy, security, and operational efficiency. ...
3-MINUTE READ | By Tea Korpi
Performance marketing is all about driving results—sales, leads, sign-ups, and more— as cost-efficiently as possible. When you get it right, you're spending your budget, no more or less, on the most effective ads. Let's cover the most common data and reporting headaches and explore ways to overcome them with Supermetrics. ...
8-MINUTE READ | By Sofie Segercrantz
Your creative concept is the single biggest differentiating factor between great and disastrous advertising effectiveness. That's why you need a consistent ad creative testing process to identify what works, what doesn’t, and how to optimize your performance. ...
12-MINUTE READ | By Outi Karppanen
In this article, we'll show you three ways to get Facebook Ads data into Looker Studio. It's a great tool for visualizing data and building interactive dashboards. ...
3-MINUTE READ | By Jessica Wei
In this post, we share 23 Looker Studio example dashboards and reports for different marketing reporting needs.
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By Joy Huynh
We'll walk through the fundamentals of a modern analytics program and the metrics that matter. Then, we'll show you how to separate actionable insights from vanity noise and create a fast-track way to visualize everything in Looker Studio. ...
8-MINUTE READ | By Linda Grönlund
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