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ACCOUNT-BASED MARKETING · 9-MINUTE READ · By Tina Arnoldi on December 19 2017. With Account-Based Marketing, you use a very targeted list of prospects where capturing leads is only the first step in a lengthy process. These initial leads are placed in your marketing...read more
B2B MARKETING STRATEGIES · 9-MINUTE READ · By Tina Arnoldi on November 28 2017. B2B and B2C have different ways of doing business, which is why the approach to PPC is also different. As consumers, we may research a product or service before purchasing and often do not...read more
9-MINUTE READ · By Misty Faucheux (Image credit: Adam Harris) These days, marketers are being put under increasing pressure to “prove” that marketing dollars are being put to effective use. No more are the days of simply throwing up an ad on television or a post on a...read more
ADVANCED USE CASES · 9-MINUTE READ · By Supermetrics on September 5 2017. As you probably know and have tried, Supermetrics is great for basic PPC reporting, like monthly reports for your Adwords or Facebook Ads campaigns. What you may not have realized is that there...read more
MARKETING REPORT · 15-MINUTE READ · By Stephen Dawson on August 31 2017. It goes without saying that the perfect report is a top tool and ally for many marketers. Perfection isn’t easy to come by however and there are many factors to champion in order to achieve top...read more
11-MINUTE READ · By Anna from Supermetrics Back in June, we introduced AdWords’ newly-released metrics Historical Quality Score in this post. Historical Quality Score is a very valuable metric for marketers - it reflects how relevant your ad is to the...read more
GOOGLE RANK · 7-MINUTE READ · By Chris Hickman on June 12 2017. Every business wants to get a high ranking on Google. High rankings mean high visibility. High visibility means clicks, conversions, and sales. The vast majority of clicks only go to sites that are on the...read more
6-MINUTE READ · By Tina Arnoldi Responsive Display Ads and Price Extensions are two new AdWords features that can result in more dynamic ads. Visually appealing ads along with more room for your messaging will result in a better ROI. If you are unfamiliar with the...read more