Supermetrics Blog

To stay on top of your campaigns, you must juggle multiple channels, interpret diverse key performance indicators, and quickly pivot when results aren’t meeting expectations. ...

You’ve probably spent countless hours brainstorming campaigns, perfecting your brand message, and digging into analytics—all to better connect with your audience. Still, the connection is not quite there yet. Why? ...

Congratulations if you’ve just launched a new marketing campaign. But getting the campaign off the ground is just the first step. Its success depends on how well you analyze and optimize it. ...

Launching a Google Ads campaign without measurable goals is like going on a road trip without a destination in mind. You may end up in a great place, just like your ads may hit the jackpot and bring in a lot of customers. But relying on luck isn’t a great marketing strategy. Google Ads goals offer an easy way to create a good roadmap, that will get you to your destination faster. ...

We aren’t cookieless yet—but it’s coming, and marketers are freezing up. This is where serve-side tracking can help. Since it allows you to collect and process data on your server rather than relying on users’ browsers, it improves data and targeting accuracy. ...

If you’re not sure what numbers and KPIs you should be looking at or stretching your efforts so thin, but still, you fail to drive business impacts. These are some of the many telltale signs of unclear marketing goals. ...

Performance marketing analytics is your roadmap. It helps you tie every marketing dollar to tangible results, such as clicks, signups, or sales. ...

As a social media manager, besides creating captivating content across channels, it’s equally important to communicate the impacts of social media on business—whether it’s brand awareness or conversion. This will help you gain trust from leadership, get more resources for your maybe small but mighty team, and steer away from ad-hoc requests that don't align with your strategy. The first step to proving the results of social media is setting the right goals and defining the right metrics. ...

Do your PPC reports add value? Or are they just a list of numbers? If it’s numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough. ...

We analyzed product usage data from 6000 businesses and surveyed 200 marketers globally—both hands-on marketers and managers—to determine how marketing teams use (or misuse) data. And here’s what we’ve learned. ...