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Data Management

Why most AI agents confidently get your marketing wrong (and how Supermetrics fixed it)

Most off-the-shelf agents sound confident but often misinterpret marketing logic, which can lead to costly decisions based on small data errors. That’s why Supermetrics has taken a different approach to building AI for marketers, combining probabilistic reasoning, deterministic accuracy, and deep marketing expertise to prevent AI hallucinations.

  • Data Management