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Conversions API: How marketers can improve ad results and adapt to privacy changes

With third-party cookies declining due to privacy rules and ad blockers, marketers face the challenge of maintaining effective targeting and performance.  Enter Conversions APIs (CAPIs). They let you upload your first-party data straight to ad platforms, ensuring accurate targeting and on-platform attribution. With improved signal quality, ad platforms can optimize their algorithms, leading to better ...

6-MINUTE READ | By Ilkka Särkiö & Kelly Duval

When deciding on a marketing data integration platform, it’s crucial to understand how each solution aligns with your business needs. Supermetrics and Adverity are two popular options. Both offer robust data management and analytics capabilities but with different approaches. In this blog, we’ll provide a detailed comparison to help you make the right choice. The ...

6-MINUTE READ | By Isha Shinde

Despite all the buzz about data-driven marketing, marketing analytics remains a challenge for many marketers who still struggle to track and optimize performance.  Only a fraction of marketers use quantitative tools to measure the impact of marketing spend. In fact, 80% of companies collect more data than they know what to do with, while 38% ...

9-MINUTE READ | By Anna Shutko & Robert White & Kelly Duval

Black Friday brings intense competition as companies vie for customer attention and online sales. Whether you’re an ecommerce marketer managing a single brand or you’re working with multiple clients at an agency, the pressure during peak season is no joke. If you have a rough plan for your Black Friday ecommerce marketing strategy but want ...

9-MINUTE READ | By Outi Karppanen & Kelly Duval

If you want to blend data from different sources for a holistic overview of marketing performance, Google Sheets is a great tool. It has different calculations and formulas that you can play around with. Especially it allows you to troubleshoot when there are issues with your blended data or having problems with blending data in ...

5-MINUTE READ | By Bartosz Schneider & Joy Huynh

Ecommerce businesses generate a ton of data—from your online store to social media to paid ads to influencer marketing. While this wealth of data means you have better opportunities to find meaningful insights, unless you understand ecommerce analytics, you’re missing out on using data to drive more sales. In this article, we’ll discuss the basics ...

10-MINUTE READ | By Anna Shutko & Joy Huynh

For an agency, data is an invaluable asset. It helps you prove the value you’re bringing to your clients. Without it, clients may wonder if their marketing budget is well spent—and it’s the last thing you want. In this article, we’ll discuss different ways marketing agencies use data and Supermetrics to land, grow, and retain ...

7-MINUTE READ | By Sofie Segercrantz & Milja Nevalainen & Mariia Zubova

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