Power BI

Data Transformation,

A guide to data transformation in Power BI for marketers

Typically, using the raw data the marketing platform provides isn’t enough for in-depth analysis. To build actionable reports, you need to do some prep work and make your data analysis ready. In this article, we’ll discuss different ways you can use Power BI to transform your data. Skip ahead: Power BI’s data transformation features Data ...

8-MINUTE READ | By Jack Bitcon & Fanny Heimonen

While many data reporting platforms excel at loading and transforming data, their visualization capabilities often need to be broadened with a handful of chart types.  Bringing marketing data to Power BI is a great way to visualize data and communicate insights. While common charts like bar charts, line charts, and scorecards are sufficient for most ...

3-MINUTE READ | By Ralph Spandl

Let me guess. You’re here because you want to overcome Google Analytics 4’s UI limitation and have more freedom to customize your reports. Bringing your data into Power BI is a great way to stay on top of your website performance without any restrictions. In this article, I’ll discuss two common methods for exporting GA4 ...

4-MINUTE READ | By Jessica Wei

Tile grid maps and heatmaps are intuitive ways to visualize extremely specific data. In this article, we show what you can do with a tile grid map, explore the free version of the Supermetrics tile grid map in the Looker Studio community visualization gallery, and explain the difference between the light and the pro versions. ...

5-MINUTE READ | By Ralph Spandl

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