Marketing measurement

Data Management,

Cookieless tracking: The future of cookies and 5 alternatives marketers should try

For almost three decades marketers have been relying heavily on third-party cookies to track users across the internet and deliver targeted ads. But now, we’re entering a new chapter without them. Even though third-party cookies have been the talk of the town, they’re just the tip of the iceberg. In this article, I’ll discuss the ...

6-MINUTE READ | By Bartosz Schneider

For an agency, data is an invaluable asset. It helps you prove the value you’re bringing to your clients. Without it, clients may wonder if their marketing budget is well spent—and it’s the last thing you want. In this article, we’ll discuss different ways marketing agencies use data and Supermetrics to land, grow, and retain ...

7-MINUTE READ | By Sofie Segercrantz & Milja Nevalainen & Mariia Zubova

Many agencies still handle client reporting manually—pulling .csv files from each channel, copy-pasting data, and trying to make it look pretty or at least comprehensible…. And then repeat it for every new client.  That might be doable when you’re starting out, but what about when you’re scaling up? Your team will be wasting time on ...

10-MINUTE READ | By Kathy Murillo & Rosanna Campbell

In marketing, we often rely heavily on metrics that indicate direct conversions—whether it’s a purchase or an app download. But what about organic demand, word-of-mouth, or brand loyalty? How do they help drive the bottom-line numbers? And how can you separate them from paid activities? Incrementality can help you answer those questions and understand the ...

10-MINUTE READ | By Olivia Kory & Erkki Paunonen

Many marketing agencies call themselves data-driven. But there’s a big difference between being data-aware and truly data-driven.  So, how can you become a genuinely data-driven marketing agency? In this article, we’ll break down the characteristics of data-driven marketing agencies, why it’s worth becoming one, and how to overcome the common struggles that we see our marketing agency customers wrestling with.  Coming ...

10-MINUTE READ | By Anna Shutko & Rosanna Campbell

“Why do we bother with marketing reporting?” That’s the basic question I ask marketing leaders when giving talks on marketing measurement strategy. Marketers do reporting to see how they’re doing against their goals and identify the best channels for investment. And if you’re an agency, you’re probably building dashboards and spreadsheets because your clients expect ...

5-MINUTE READ | By Evan Kaeding

Despite managing large marketing budgets, many senior marketing leaders find it difficult to connect the dots and prove the impact of marketing. After working with thousands of companies across different industries and sizes to solve their measurement problems, we’ve recognized that most companies are missing a key piece in their measurement strategy—understanding the incremental impact ...

10-MINUTE READ | By Michael Kaminsky and Kathy Murillo

B2B marketing measurement is facing a major turning point.  With stricter privacy regulations, growing pressure to drive revenue, and a lack of tailored tools, marketers are dealing with a tricky situation— how do you measure the impact of B2B marketing? In this article, we’ll discuss the future of B2B marketing measurement and how you can ...

5-MINUTE READ | By Emily Gustin & Aleksander Cardwell

And that’s a wrap—our first-ever SuperSummit has officially ended. Twelve spectacular speakers, including representatives from Meta, Google, LinkedIn, Uber, and more. Two dazzling hosts and more than 8,000 of you from all over the world. Thanks, everyone, for joining us, keeping the conversation going in the chat and sharing your SuperSummit moments online. We loved ...

7-MINUTE READ | By Joy Huynh

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