If you’re looking to move your cross-channel marketing and sales data into a data warehouse (like Google BigQuery, Snowflake, or Azure Synapse Analytics), a cloud storage solution or data lake (like Google Cloud Storage Bucket, Amazon S3, or Azure Storage Container), or a business intelligence tool (like Tableau, Power BI, Looker, or Qlik), you basically ...
9-MINUTE READ | By Evan Kaeding and Pinja Virtanen
Like most fast-growing SaaS companies, we use a ton of data to track and spur our growth at Supermetrics. A big part of the credit here goes to our 3-person growth team, who is in charge of tracking and analyzing our marketing and sales performance as well as sharing their insights with the rest of ...
6-MINUTE READ | By Riku Mikkonen
Are you thinking about unifying your marketing data to maximize its impact on your business performance? If your answer is ‘yes’, there are two important concepts you need to master: Easy access to the right information and the ability to generate (and act on) insights are at the core of business performance. In the context ...
8-MINUTE READ | By Moulaye Traore
While you’ve always been able to use common data extraction schemas in Supermetrics for BigQuery, you might occasionally also want to pull metrics that aren’t covered by a standard schema. To tackle this need, we’ve launched a new feature: the schema builder. The schema builder offers an easy way for you to create custom data ...
4-MINUTE READ | By Riku Mikkonen
Ever since the first digital spreadsheets were introduced in the 1960s, businesses have used them wherever they could. Quick access and simplicity have made spreadsheet software like Microsoft Excel and Google Sheets an important tool for marketers. Spreadsheets have been used for ages, but have in recent years proven to be ineffective in some cases. ...
5-MINUTE READ | By Riku Mikkonen
In the marketing context, the words ‘database’ and ‘data warehouse’ are often used interchangeably. However, as you’ll soon learn, the two concepts have a few fundamental differences. But before we jump in, let’s quickly define both terms. What is a marketing data warehouse? A marketing data warehouse is a cloud-based solution for storing and analyzing ...
6-MINUTE READ | By Pinja Virtanen
8-MINUTE READ · By Dino Mahi Spreadsheets have long been the staple for marketing data analysis. However, the ever-evolving needs of customer and marketing data analysis are compelling an increasing number of marketers to explore more specialized tools. Spreadsheets work great in that once-raw data has been captured, they can be used to quickly build ...
By Supermetrics
12-MINUTE READ · By Zhao Hanbo Today we’re very pleased to announce Supermetrics for BigQuery, the first ever native BigQuery Data Transfer Service app for non-Google marketing platforms such as Facebook, Instagram, Linkedin, Twitter, and Bing. After Google’s announcement at the Cloud Next conference, Supermetrics for BigQuery is now available. It’s by far the simplest ...
By Supermetrics
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