Data Management

Data Management,

Marketing data warehousing 101: the ultimate guide for marketers and analysts

marketing data warehousing

You know how your marketing data lives across dozens of different platforms, including — but definitely not limited to — Google Analytics, Facebook Ads, LinkedIn, Google Analytics, and/or Salesforce? A cloud-based marketing data warehouse (like Google BigQuery, Snowflake, or Azure Synapse Analytics) allows you to centralize all that data into a single destination that’s built ...

24-MINUTE READ | By Riku Mikkonen

Ecommerce data warehouse

Ecommerce merchants and marketers have one major advantage over brick and mortar retailers: data.  When your shoppers come from the internet, you can measure almost every aspect of your interactions with them. However, that advantage doesn’t count for much without a system for making sense of your data. Many companies think they already have a ...

8-MINUTE READ | By Kaleigh Moore

How we use Supermetrics and BigQuery at Supermetrics

Like most fast-growing SaaS companies, we use a ton of data to track and spur our growth at Supermetrics.  A big part of the credit here goes to our 3-person growth team, who is in charge of tracking and analyzing our marketing and sales performance as well as sharing their insights with the rest of ...

6-MINUTE READ | By Riku Mikkonen

Ever since the first digital spreadsheets were introduced in the 1960s, businesses have used them wherever they could. Quick access and simplicity have made spreadsheet software like Microsoft Excel and Google Sheets an important tool for marketers. Spreadsheets have been used for ages, but have in recent years proven to be ineffective in some cases. ...

5-MINUTE READ | By Riku Mikkonen

In the marketing context, the words ‘database’ and ‘data warehouse’ are often used interchangeably. However, as you’ll soon learn, the two concepts have a few fundamental differences. But before we jump in, let’s quickly define both terms. What is a marketing data warehouse? A marketing data warehouse is a cloud-based solution for storing and analyzing ...

6-MINUTE READ | By Pinja Virtanen

Announcing Supermetrics for BigQuery: get a marketing data warehouse up and running in minutes

12-MINUTE READ · By Zhao Hanbo Today we’re very pleased to announce Supermetrics for BigQuery, the first ever native BigQuery Data Transfer Service app for non-Google marketing platforms such as Facebook, Instagram, Linkedin, Twitter, and Bing. After Google’s announcement at the Cloud Next conference, Supermetrics for BigQuery is now available. It’s by far the simplest ...

By Supermetrics


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