Data Management

Data Management

6-MINUTE-READ By Riku Mikkonen Marketing data warehouses are slowly creeping into the hands of data-driven marketers. Maybe you are already planning on using one? Before going out and setting one up, it’s a good idea to look at the big picture and design an approach that works the best for your business. Because the design ...

By Supermetrics

BigQuery for marketers: getting started with Google’s data warehouse

8-MINUTE READ · By Dino Mahi Spreadsheets have long been the staple for marketing data analysis. However, the ever-evolving needs of customer and marketing data analysis are compelling an increasing number of marketers to explore more specialized tools. Spreadsheets work great in that once-raw data has been captured, they can be used to quickly build ...

By Supermetrics

Announcing Supermetrics for BigQuery: get a marketing data warehouse up and running in minutes

12-MINUTE READ · By Zhao Hanbo Today we’re very pleased to announce Supermetrics for BigQuery, the first ever native BigQuery Data Transfer Service app for non-Google marketing platforms such as Facebook, Instagram, Linkedin, Twitter, and Bing. After Google’s announcement at the Cloud Next conference, Supermetrics for BigQuery is now available. It’s by far the simplest ...

By Supermetrics

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