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Admit it. Everyone secretly hates annual marketing and sales reporting. So we’re here to make your end-of-year easier. Regardless of the industry, Q4 is arguably the most important and busiest time of the year. It’s the season of holidays, peak campaigns, and the last closing quarter for many businesses. Marketing teams are in the race ...

Oct 12, 2022 | 18 minute read

Transparency is the best path to better customer engagement. User feedback is one of the important elements in the decision-making process—it’s all about giving the customers the chance to collaborate with the team and weigh in on product decisions and innovations, so customer relationships can grow stronger and the product can be improved. So what’s ...

Oct 6, 2022 | 7 minute read

You’ve built a beautiful online store. You’ve put together an irresistible collection of products and are ready to make some serious sales. But something isn’t quite right—your store doesn’t convert as well as you expected. This is where conversion rate optimization comes in handy. It’s all about making your ecommerce website more effective at converting ...

Sep 1, 2022 | 15 minute read

Supermetrics vs. Fivetran: a comparison guide

Fivetran and Supermetrics both offer businesses efficient means of gathering, storing, and analyzing data. This comparison article will overview both options to help you decide which would best suit your business needs. But before going into a deeper comparison, let’s first look at a basic overview. Supermetrics overview Supermetrics is a solution for streamlining data ...

Aug 29, 2022 | 12 minute read

Marketers have access to large quantities of data. Some 43% of CMOs say marketing tech, data, and analytics are their biggest priority. And according to McKinsey, data-driven campaigns are poised to increase sales of a core product by more than 10%. But raw data and isolated metrics don’t tell us the full picture. We have ...

Aug 23, 2022 | 12 minute read

How brands benefit from real-time social media marketing: examples and tips

The term real-time is often used in marketing to describe having marketing strategies that are updated in real-time or ‘near’ real-time, where a business can adjust their marketing efforts as events unfold. While this may seem like a nice goal, it can be difficult to achieve consistently without having the right tools and team in ...

Aug 18, 2022 | 14 minute read

Stitch vs. Supermetrics: a comparison guide

Are you looking for a data pipeline solution? Or are you using Stitch and trying to figure out alternatives? Then this article might be what you’re looking for. This article will look at a few aspects like features, integrations, security, and pricing plans to compare Stitch with Supermetrics. Before a deeper comparison, let’s first look ...

Aug 16, 2022 | 12 minute read

Growth marketing 101: the basics of marketing experiments

Growth marketing is the next marketing frontier. Through frequent testing, quick learning, and effective adaption, it produces sustainable and replicable marketing activities. Additionally, growth marketing focuses on retention and engagements within the customer base. In this article, we’ll show you the basics of growth marketing and how to get started with testing and experiments. Skip ...

Aug 11, 2022 | 10 minute read

Choosing the best social media platform for affiliate marketing

Affiliate marketing is on the rise, with spending predicted to reach $8.2 billion in 2022.  As a result, everyone from big businesses with an online presence to the mommy blogger next door is chasing after a piece of the pie. Whether you’re an influencer, a small business, or your website already receives 100,000 monthly visitors, ...

Aug 10, 2022 | 12 minute read

How to ask customers for reviews—and how we got to the G2 Top 100

When it comes to your business’s online reputation, reviews play a key role in attracting new customers and retaining existing ones. Let’s look at why reviews are so important, how you can drive more reviews, and how we got to G2’s top 100 list—the top review site for business software and services. Fast forward >> ...

Aug 4, 2022 | 20 minute read



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