At Supermetrics, we’ve always been big advocates of storing marketing data. We believe all marketers should have control and ownership of their data, not only to keep it safe but to get more value out of it. ...
3-MINUTE READ | By Laura Määttä
Supermetrics Blog
Learn (almost) everything you need to know about marketing reporting and analytics.
Happy to see you again with new Supermetrics updates. In this article, we’ll walk you through: Introducing Usage report “How much are we using Supermetrics?” That’s a very fair question, especially when you want to know how to maximize Supermetrics. To answer this, we’re introducing enhanced usage reports. As the name suggests, this report gives ...
3-MINUTE READ | By Tea Korpi & Jessica Wei & Isha Shinde
Many marketing agencies call themselves data-driven. But there’s a big difference between being data-aware and truly data-driven. So, how can you become a genuinely data-driven marketing agency? In this article, we’ll break down the characteristics of data-driven marketing agencies, why it’s worth becoming one, and how to overcome the common struggles that we see our marketing agency customers wrestling with. Coming ...
10-MINUTE READ | By Anna Shutko & Rosanna Campbell
Turning data into visuals using suitable graphs and charts is a great way to monitor your campaign performance and communicate the results with different stakeholders. In this article, we’ll show you step-by-step how to build an actionable dashboard using one of the most popular data visualization tools among marketers—Looker Studio. Navigate this post: Navigating Looker ...
12-MINUTE READ | By Kathy Murillo & Isha Shinde
When it comes to data visualization, Looker Studio and Power BI both have their own strengths and weaknesses. Rather than pitting them against each other and deciding which tool deserves the crown, it’s better to understand which one works best for what scenarios. In this article, we’ll review Looker Studio vs. Power BI and help ...
7-MINUTE READ | By Milja Nevalainen & Joy Huynh
Here at Supermetrics, we’ve spent the last several months helping marketers navigate the (sometimes complex) transition from Universal Analytics to Google Analytics 4 (GA4) and also setting up our own properties. In this article, we’ll share best practices for setting up GA4 that we’ve learned along the way. Skip ahead: What’s so different about Google ...
13-MINUTE READ | By Minna Tuikka & Rosanna Campbell
New month, new updates! In this article, we’ll walk you through the latest product improvements, new connectors, reporting templates, and content. Skip ahead: Keep calm and save your historical Universal Analytics data Let’s address the elephant in the room. If you’re using Google Analytics, you probably received this reminder from Google. Universal Analytics is going ...
3-MINUTE READ | By Tea Korpi & Ha Tran & Isha Shinde
Marketing reporting isn’t just about proving the value of your marketing team. Or at least it shouldn’t be. The whole purpose of reporting on your marketing efforts is to be able to make better data-driven decisions. ...
15-MINUTE READ | By Anna Shutko & Rosanna Campbell
Marketers often run campaigns across several channels, and without bringing data from these sources together, you’re missing out on the full picture. That’s where data blending comes in handy. Before you say, “Data blending is a data analyst’s thing,” I’d say it’s not entirely true at all. ...
8-MINUTE READ | By Courtney Waganer
Since we introduced the Supermetrics Marketing Intelligence Cloud in 2023, data transformation features like custom fields and data blending have quickly become our users’ new favorites. In this article, I’ll discuss seven ways you can use custom fields and data blending to manipulate, customize and get a holistic view of your data, including: Manipulate and ...
5-MINUTE READ | By Tea Korpi
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