Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

Adverity vs. Supermetrics: A comparison guide

When deciding on a marketing data integration platform, it’s crucial to understand how each solution aligns with your business needs. Supermetrics and Adverity are two popular options. Both offer robust data management and analytics capabilities but with different approaches. In this blog, we’ll provide a detailed comparison to help you make the right choice. The ...

6-MINUTE READ | By Isha Shinde

Marketing Analytics

Marketing analytics: The only guide you need

Despite all the buzz about data-driven marketing, marketing analytics remains a challenge for many marketers who still struggle to track and optimize performance. Only a fraction of marketers use quantitative tools to measure the impact of marketing spend. ...

9-MINUTE READ | By Anna Shutko & Robert White & Kelly Duval

Ecommerce

Black Friday ecommerce success: Reduce stress and boost profits

Black Friday brings intense competition as companies vie for customer attention and online sales. Whether you’re an ecommerce marketer managing a single brand or you’re working with multiple clients at an agency, the pressure during peak season is no joke. If you have a rough plan for your Black Friday ecommerce marketing strategy but want ...

9-MINUTE READ | By Outi Karppanen & Kelly Duval

Data Transformation, Looker Studio (Google Data Studio)

Data blending in Looker Studio and how to overcome its limitations

Data blending is a great way to explore and make the most of your data in Looker Studio (formerly Data Studio). However, this feature also comes with some limitations that could slow your report down at best and affect your data accuracy at worst. ...

6-MINUTE READ | By Bartosz Schneider & Joy Huynh

Data Transformation, Google Sheets

Data blending in Google Sheets: 2 ways to combine data from multiple sources for deeper marketing reports

If you want to blend data from different sources for a holistic overview of marketing performance, Google Sheets is a great tool. It has different calculations and formulas that you can play around with. ...

5-MINUTE READ | By Bartosz Schneider & Joy Huynh

Ecommerce, Web analytics

Ecommerce analytics 101: A marketer’s guide to driving more online sales with data

Ecommerce businesses generate a ton of data—from your online store to social media to paid ads to influencer marketing. While this wealth of data means you have better opportunities to find meaningful insights, unless you understand ecommerce analytics, you’re missing out on using data to drive more sales. In this article, we’ll discuss the basics ...

10-MINUTE READ | By Anna Shutko & Joy Huynh

Marketing Analytics, Marketing measurement

7 ways agencies are using Supermetrics to win and retain clients

For an agency, data is an invaluable asset. It helps you prove the value you’re bringing to your clients. Without it, clients may wonder if their marketing budget is well spent—and it’s the last thing you want. In this article, we’ll discuss different ways marketing agencies use data and Supermetrics to land, grow, and retain ...

7-MINUTE READ | By Sofie Segercrantz & Milja Nevalainen & Mariia Zubova

Google Ads, Performance Marketing Analytics

Google Ads metrics: The KPIs that matter most and how to improve them

The vast amount of data that Google Ads offers can feel overwhelming if you’re not sure where to begin. But Google Ads is actually a great platform for businesses, small and large, to get started with paid advertising. The key is knowing which metrics to focus on. Our best advice? Start with the basics, and ...

7-MINUTE READ | By Sofie Segercrantz & Kelly Duval

Data Transformation, Power BI

A guide to data transformation in Power BI for marketers

Typically, using the raw data the marketing platform provides isn’t enough for in-depth analysis. To build actionable reports, you need to do some prep work and make your data analysis ready. In this article, we’ll discuss different ways you can use Power BI to transform your data. Skip ahead: Power BI’s data transformation features Data ...

8-MINUTE READ | By Jack Bitcon & Fanny Heimonen

Marketing Analytics

Marketing agency client reporting: How to create actionable client reports more quickly

Your top priority as an agency is to win and retain clients. And effective marketing reporting is key to both goals. In this guide, we’ll give you all the information you need to set up your client reporting. ...

5-MINUTE READ | By Milja Nevalainen & Rosanna Campbell

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