Marketing Analytics

Many marketing agencies call themselves data-driven. But there’s a big difference between being data-aware and truly data-driven.  So, how can you become a genuinely data-driven marketing agency? In this article, we’ll break down the characteristics of data-driven marketing agencies, why it’s worth becoming one, and how to overcome the common struggles that we see our marketing agency customers wrestling with.  Coming ...

Marketing reporting isn’t just about proving the value of your marketing team. Or at least it shouldn’t be. The whole purpose of reporting on your marketing efforts is to be able to make better data-driven decisions. Whether that’s the decision to double down on a specific marketing channel or to end an underperforming campaign early, ...

Despite managing large marketing budgets, many senior marketing leaders find it difficult to connect the dots and prove the impact of marketing. After working with thousands of companies across different industries and sizes to solve their measurement problems, we’ve recognized that most companies are missing a key piece in their measurement strategy—understanding the incremental impact ...

How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it once and for all. In this article, I’ll discuss brand testing and measurement and share how we used data to test, develop, and launch a new brand ...

Power BI and Excel are excellent data analysis tools offered by Microsoft, with the latter having been around for decades as part of the Microsoft Office suite. Business analysts use both to create dashboards and reports on desired insights. As a marketing manager doing reporting, you might be torn between the two. Choosing the right ...

Supermetrics’s brand new ChatGPT feature allows you to generate data summaries and get key insights to your Google Sheets and Excel reports without a single cross-tabulation or pivot table. With these AI-analyzed reports, you can save hours of time on data analysis and dig deeper into stand-out insights. Ready to see how the ChatGPT feature ...

You have your data across advertising platforms—Facebook, Google, or LinkedIn. And you have your marketing tasks and workflows on monday.com. Wouldn’t it be cool to get your paid ad data into your project management tool so you and your team can adjust your actions based on the campaign results? In this post, we’ll show you ...

Most marketing teams have some kind of data problem.  Either they don’t have enough data, they have too much of it, or most commonly, they don’t know what to do with it. And that’s why in this post, we’ll evaluate two of the most common ways businesses are currently putting their marketing data to work: ...

As the SaaS industry matures, there’s an increasing demand for SaaS companies to show their performance not only in terms of top-line growth but also with a focus on operational efficiency and cost structure. This guide explores the most important considerations when creating an annual report as a SaaS company. We’ll also walk you through ...

When Google announced the Privacy Sandbox in 2020, the writing was on the wall for third-party cookies. This initiative, aimed at developing new ways to deliver targeted advertising while protecting user privacy, is set to phase out third-party cookies. Many marketers ripped up their playbooks after Google’s announcement, but there’s no need to panic. There ...