Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

Do business where business is done – that’s LinkedIn’s motto. For B2B companies, this is not only good advice, but an essential practice. In this article, we’ll dive into a series of LinkedIn Ads best practices so you can run more successful ad campaigns, including how you can use LinkedIn Ads to change your marketing ...

15-MINUTE READ | By Isha Shinde

Google Analytics 4 vs. Universal Analytics: what’s the difference

Universal Analytics (UA) will sunset on July 1, 2023. That means your UA properties will stop gathering new data. If your web analytics reports in Google Sheets or Looker Studio still use UA data, it’s time to update them with Google Analytics 4 data. This guide will show you how to update your reports effortlessly ...

10-MINUTE READ | By Mick Chaveroche

AlloyDB logo

Supermetrics is delighted to announce that it has successfully achieved a Google Cloud Ready – AlloyDB designation for AlloyDB for PostgreSQL, Google Cloud’s newest fully managed PostgreSQL-compatible database service for most demanding enterprise database workloads. Google Cloud Ready – AlloyDB is a new designation for the solutions of Google Cloud’s technology partners that integrate with AlloyDB. ...

2-MINUTE READ | By Lauri Putkinen

You have your data across advertising platforms—Facebook, Google, or LinkedIn. And you have your marketing tasks and workflows on Wouldn’t it be cool to get your paid ad data into your project management tool so you and your team can adjust your actions based on the campaign results? In this post, we’ll show you ...

15-MINUTE READ | By Jessica Wei and Aleksander Cardwell

We’re delighted to announce that Supermetrics for BigQuery can now be purchased directly through the Google Cloud Marketplace. Customers will benefit from an easier buying process and consolidated billing, as Supermetrics usage will appear directly on customers’ Google Cloud invoices. In addition, purchasing through the Marketplace allows our customers to easily monitor the health of ...

3-MINUTE READ | By Lauri Putkinen

Competitor comparison: Domo vs Supermetrics

Are you looking for a data pipeline solution and considering between Supermetrics and Domo? Then this article is for you. We’ll compare Supermetrics with Domo based on areas like data connectors, scalability, usability, and pricing. Navigate this post: Before a deeper comparison, let’s first look at a basic overview. Supermetrics overview Supermetrics automates data transfers ...

7-MINUTE READ | By Isha Shinde

One of the things that make building marketing reports tedious is manually managing data source logins and account permission for your team and clients. Introducing shared connections—a new feature that lets you easily share logins with those who need access. It’ll help you improve your team’s efficiency and collaboration. Shared connections are available for all ...

3-MINUTE READ | By Supermetrics



Explore the blog

Want to see what Supermetrics can do for you?

Get full access to Supermetrics with a 14-day free trial.

No credit card required.

SecurityTerms of ServicePrivacy PolicyCookie Policy
Cookie Settings
© Supermetrics 2023