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In marketing, data reveals a lot about your audience and business performance. That’s why marketers love collecting data and, sometimes, too much of it. Gathering and using data can be a double-edged sword. If you don’t take it seriously, you can break your customers’ trust and put them at risk. Keep reading to learn about ...
Dec 12, 2022 | 10 minute read
Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success. Competitor benchmarking, however, is time-consuming. Businesses guard their ...
Dec 9, 2022 | 12 minute read
Over the past week, you may have heard about “the quota apocalypse” or the “GA4 connector debacle” that a Google Analytics 4 update created for those reporting on GA4 properties in Looker Studio (formerly Google Data Studio). Skip ahead >> What happened with the GA4 API quotas? In a nutshell, Google changed its API limits ...
Nov 25, 2022 | 8 minute read
When it comes to marketing, timing is everything. That’s why campaigns that work great during certain times of the year can fail miserably during others. Especially during peak season. So between Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, New Year’s, there are plenty of holidays and occasions to plan marketing for. And with increased ...
Nov 24, 2022 | 10 minute read
Most marketers agree that non-cookie measurement methods will have a big impact on advertising. But, implementing these methods requires a certain level of analytics capability and access to the right data. You might find yourself asking: Keep reading to learn more about the analytics maturity model, how to figure out which step you’re at, and ...
Nov 18, 2022 | 12 minute read
Most marketing teams have some kind of data problem. Either they don’t have enough data, they have too much of it, or most commonly, they don’t know what to do with it. And that’s why in this post, we’ll evaluate two of the most common ways businesses are currently putting their marketing data to work: ...
Nov 4, 2022 | 10 minute read
As the SaaS industry matures, there’s an increasing demand for SaaS companies to show their performance not only in terms of top-line growth but also with a focus on operational efficiency and cost structure. This guide explores the most important considerations when creating an annual report as a SaaS company. We’ll also walk you through ...
Oct 31, 2022 | 13 minute read
We’re glad to announce that we’ve successfully achieved Google Cloud Ready—BigQuery Designation. Google Cloud Ready—BigQuery is a partner integration validation program that intends to increase customer confidence in partner integrations into BigQuery. As part of this initiative, Google Cloud engineering teams validate partner integrations into BigQuery in a three-phase process: run a series of data ...
Oct 19, 2022 | 2 minute read
When Google announced the Privacy Sandbox in 2020, the writing was on the wall for third-party cookies. This initiative, aimed at developing new ways to deliver targeted advertising while protecting user privacy, is set to phase out third-party cookies by next year. Many marketers ripped up their playbooks after Google’s announcement, but there’s no need ...
Oct 17, 2022 | 10 minute read
You’re a busy marketer already strapped for resources to implement the marketing strategies you pitched months ago. To make matters worse, your boss asks, “What’s the plan for peak season this year?” and you freeze. You can’t take your eye off the ball and let short-term marketing suffer, but you also can’t afford to lose ...
Oct 14, 2022 | 11 minute read
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