Supermetrics Blog

Let me guess. You’re here because you want to overcome Google Analytics 4’s UI limitation and have more freedom to customize your reports. Bringing your data into Power BI is a great way to stay on top of your website performance without any restrictions. In this article, I’ll discuss two common methods for exporting GA4 ...

The end of third-party cookies is a one-two punch for marketers. It’ll limit how marketers track and measure marketing and deliver targeted ads. Investing in a first-party data strategy will help marketers adapt beyond the cookie crumbles. In this post, we’ll discuss everything you need to know about first-party data and how to take advantage ...

This month, we’ve made a bunch of improvements to our products, launched new early-access connectors, and prepared for some exciting events. Let’s get right into it. Supermetrics won the G2 Best Software Award What a great start to the year! We’re so proud to be named a 2024 G2 Best Software Award winner. Thanks to ...

B2B marketing measurement is facing a major turning point.  With stricter privacy regulations, growing pressure to drive revenue, and a lack of tailored tools, marketers are dealing with a tricky situation— how do you measure the impact of B2B marketing? In this article, we’ll discuss the future of B2B marketing measurement and how you can ...

If you’ve ever tried to get MySQL data into Google Sheets, you’d probably agree that the process isn’t straightforward, especially if you have to deal with a large amount of data or combine data from sources other than MySQL. That’s why in this article, we’ll show you two ways to export data from MySQL (or ...

Marketing is getting more technical, and it requires marketers to work well with different tools and platforms and use data to make decisions. But, working with big data seems impossible if you’re starting from a more traditional, non-technical side. The secret is if you’re just getting started, rather than jumping head-first and learning different languages, ...

Supermetrics turned 10 years old this year and it’s safe to say it was a pivotal year for us. We launched a new brand identity, platform, partnerships, and events and underwent some significant and exciting organizational changes. We set ambitious goals and tried to deliver excellent products and services to our customers. As the year ...

After 14 years of leading and fostering the growth of Supermetrics, Mikael Thuneberg, the company’s founder and Co-CEO, has announced his decision to take a well-deserved break. ...

How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it once and for all. In this article, I’ll discuss brand testing and measurement and share how we used data to test, develop, and launch a new brand ...

And that’s a wrap—our first-ever SuperSummit has officially ended. Twelve spectacular speakers, including representatives from Meta, Google, LinkedIn, Uber, and more. Two dazzling hosts and more than 8,000 of you from all over the world. Thanks, everyone, for joining us, keeping the conversation going in the chat and sharing your SuperSummit moments online. We loved ...