Supermetrics Blog

For an agency, data is an invaluable asset. It helps you prove the value you’re bringing to your clients. Without it, clients may wonder if their marketing budget is well spent—and it’s the last thing you want. In this article, we’ll discuss different ways marketing agencies use data and Supermetrics to land, grow, and retain ...

The vast amount of data that Google Ads offers can feel overwhelming if you’re not sure where to begin. But Google Ads is actually a great platform for businesses, small and large, to get started with paid advertising.  The key is knowing which metrics to focus on. Our best advice? Start with the basics, and ...

Typically, using the raw data the marketing platform provides isn’t enough for in-depth analysis. To build actionable reports, you need to do some prep work and make your data analysis ready. In this article, we’ll discuss different ways you can use Power BI to transform your data. Skip ahead: Power BI’s data transformation features Data ...

Your top priority as an agency is to win and retain clients. And effective marketing reporting is key to both goals.  In this guide, we’ll give you all the information you need to set up your client reporting, including:   How to use reporting to build trust and transparency with clients Can we be real for ...

When it comes to automatically collecting data from different sources for your analytics and reporting tools, you’ve got two options—build your own data pipelines or buy it from a third-party provider like Supermetrics. In this article, I’ll compare them to help you make an informed decision.  Time to market Building your marketing data pipelines involves ...

Many agencies still handle client reporting manually—pulling .csv files from each channel, copy-pasting data, and trying to make it look pretty or at least comprehensible…. And then repeat it for every new client.  That might be doable when you’re starting out, but what about when you’re scaling up? Your team will be wasting time on ...

In marketing, we often rely heavily on metrics that indicate direct conversions—whether it’s a purchase or an app download. But what about organic demand, word-of-mouth, or brand loyalty? How do they help drive the bottom-line numbers? And how can you separate them from paid activities? Incrementality can help you answer those questions and understand the ...

Supermetrics and Funnel both allow marketing teams to gather, store, and analyze data in a simple, flexible, and scalable way. Given the similar core function, choosing the right one for your business can be challenging. In this article, we’ll compare two solutions—Supermetrics and Funnel—to help you pick the right tool for the job. Navigate this ...

Since you’re reading this, you’ve probably noticed that Looker Studio (Data Studio) dashboards can sometimes take their sweet time to load. Slow load times are typically a symptom of Looker Studio fetching a large volume of data directly from the original data source. In this article, we’ll discuss two methods you can use to speed ...

You typically have two options for bringing Facebook Ads data into Power BI—manually import Facebook Ads data into Power BI or use a third-party connector. But before you commit your time to the actual work, it’s a good idea to understand what option is the best for you. Navigate this post: Manually import Facebook Ads ...