Data Transformation

In this article, I'll walk you through six more use cases, including comment and creative analysis, traffic sources summary, attribution report, and more. ...

Data blending is a great way to explore and make the most of your data in Looker Studio (formerly Data Studio). However, this feature also comes with some limitations that could slow your report down at best and affect your data accuracy at worst. ...

If you want to blend data from different sources for a holistic overview of marketing performance, Google Sheets is a great tool. It has different calculations and formulas that you can play around with. ...

Typically, using the raw data the marketing platform provides isn’t enough for in-depth analysis. To build actionable reports, you need to do some prep work and make your data analysis ready. In this article, we’ll discuss different ways you can use Power BI to transform your data. Skip ahead: Power BI’s data transformation features Data ...

Marketers often run campaigns across several channels, and without bringing data from these sources together, you’re missing out on the full picture. That’s where data blending comes in handy. Before you say, “Data blending is a data analyst’s thing,” I’d say it’s not entirely true at all. ...

Since we introduced the Supermetrics Marketing Intelligence Cloud in 2023, data transformation features like custom fields and data blending have quickly become our users’ new favorites. In this article, I’ll discuss seven ways you can use custom fields and data blending to manipulate, customize and get a holistic view of your data, including:  Manipulate and ...