SEO Analytics

SEO Analytics,
how to optimize google my business for local seo

If you’re trying to get more customers to a local business like a restaurant, a coffee shop, or a retail store, you’ve probably noticed that having an attractive storefront, a cool website, or an active social media presence is no longer enough. What matters today is what consumers see when they run a Google search ...

5-MINUTE READ | By Siri Enckell

How Ahrefs does SEO and product-led content marketing

Over $50M in annual recurring revenue. $0 of funding. +65% growth year-over-year. 3,200+ new leads every week (as of July 2020). 695,000+ monthly search visits to their blog (as of June 2020). 50+ employees of whom 10 are marketers. 0 sales people. It’s fair to say that Ahrefs has taken an unconventional approach to growing ...

17-MINUTE READ | By Pinja Virtanen

SEO proposal

If you offer SEO services as a freelancer, consultant, or an agency, you’ve probably noticed that convincing people to do business with you is not always a walk in the park. So how can you create such a compelling SEO proposal that your prospects will want to buy from you? All I can say is: ...

8-MINUTE READ | By Sneha Jagtap

how to optimize blog

Let’s be honest: content optimization can be a bit of a bore. If only you could just write a blog post and publish it without too much fuss about keywords, meta elements, and target audiences.  And in truth, there is nothing stopping you from publishing a non-optimized blog post.  However, if you want to improve ...

8-MINUTE READ | By Deana Kovač

SEO content audit

Let’s say your business blog has existed for three years. During those three years, you’ve published a new post twice a week. That’s a total of 312 blog posts out there in the sewers of the internet. But unless you’ve been frequently updating your 90+, 300+, or 1,200+ posts, it’s unlikely that they’re all generating ...

19-MINUTE READ | By Pinja Virtanen

google search console reports

Google Search Console can help you unearth all kinds of useful insights — as long as you know what to look for. But instead of rummaging through the native UI to find these golden nuggets, you can now use Supermetrics to pull your GSC data directly into your favorite spreadsheet tool, Google Data Studio, a ...

12-MINUTE READ | By Anna Shutko

seo analytics banner

Introduction: the need for SEO measurement and reporting You have a long term SEO project with overall results you’re proud of. But you experience surprising fluctuations in organic search traffic volume. You know your content calendar is on point. But it’s hard to defend your order of priority when facing a stream of ideas from ...

14-MINUTE READ | By Branko Kral

Many marketers are considering what they should invest in more: organic search or paid search. And it’s understandable, since in order to stay ahead of the competition and reach your target audience, you have to deliver the best content, stay on top of your SEO game, and constantly improve your PPC marketing campaigns all while ...

8-MINUTE READ | By Joona Tuunanen & Anna Shutko

Working with data is part of every marketer’s daily routine. In SEO we prepare reports for clients, analyze the effects of our work, and plan further optimization of websites. As one of Poland’s biggest SEO agencies, we use Google Search Console and other tools, but gathering data and creating interesting reports is a time-consuming process. That ...

8-MINUTE READ | By Cezary Urbanowicz


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