Google Ads

The vast amount of data that Google Ads offers can feel overwhelming if you’re not sure where to begin. But Google Ads is actually a great platform for businesses, small and large, to get started with paid advertising.  The key is knowing which metrics to focus on. Our best advice? Start with the basics, and ...

Buying paid ads from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts — and the related expenses — have to amount to something. What’s the point of bringing your ad to a responsive audience only to lose your hard-earned clicks to a bad performing ad? Your solution ...

I started doing Google Ads more than ten years ago and in that time, the game has changed dramatically. Back in the day, only a few customers had conversion tracking installed. Many campaigns didn’t separate search and display. We would regularly tweak our bids by hand: a couple of cents up or down.  If someone ...

Missing your Google Ads search terms? Introducing Ghost Term Analysis, a Supermetrics template from OIKIO Digital Performance Agency. In September 2020, Google Ads changed their search term reporting practices concerning low-volume searches. Citing privacy reasons, advertisers no longer have full visibility into all the searches for which their ads appear in Google search results.  Given ...

TL;DR If you want to hit the ground running, take a copy of this Google Ads budget tracker template for Google Sheets. For more tips on how to improve your budget tracking, keep reading. If you’re a performance marketer, you’d probably agree that keeping track of your ad spend is a time consuming and error-prone ...

TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not sure if you should invest more in Google Ads or Facebook Ads? Here’s the thing: ...

7-MINUTE READ · By Tina Arnoldi To the dismay of many PPC marketers, Google announced that they will remove the average position metric from Google ads starting September 30th, 2019. This announcement wasn’t a complete surprise since they told us back in February that this metric at some point would no longer be available. Let’s take a ...

10-MINUTE READ · By Addison Burke Marketing is changing. Social media is pay for play. Organic reach is pretty abysmal on just about every platform. If you’ve been hesitant to commit more resources to PPC, or if your current campaign is floundering, you might not be sure where to turn. Here is the thing: PPC marketing ...

6-MINUTE READ · By Misty Faucheux In the land of digital marketing, SEO and SEM are typically handled by two different departments – or at least two different specialists. While designed to work in tandem, oftentimes, these two areas don’t realize that SEO affects SEM and vice versa. Both teams live in their vacuums and ...