9-MINUTE READ · By Misty Faucheux These days, marketers are being put under increasing pressure to prove that marketing dollars are being put to effective use. No more are the days of simply throwing up an ad on television or a post on a social network, and calling it good. Stakeholders and clients want results. ...
By Supermetrics
KEYWORD RANK TRACKING REPORTS · 13-MINUTE READ · By Ryan Purkey on October 17 2017. Recording historical, accurate, landing-page-targeted keyword rankings is critical to building up organic traffic to a site. For sites tracking keywords in hundreds, this guide will detail how you can measure and improve these rankings. Data in these reports will come ...
By Supermetrics
8-MINUTE READ · By Misty Faucheux on September 18 2017. In this post, we break down everything you need to know about Google Ads’ universal app campaigns. How app install campaigns used to work on AdWords Before we dive into the new campaigns, let’s review app install campaigns. The purpose of an app install campaign ...
By Supermetrics
In my experience, data sampling is one of the top frustrations many marketers and data analysts have to deal with. Google Analytics is a great tool, but unreliable data is something you want to avoid at all costs. In this post you will learn about sampling and how it affects your data. Further, I will ...
7-MINUTE READ | By Paul Koks
9-MINUTE READ · By Supermetrics on September 5 2017. As you probably know, Supermetrics is great for basic PPC marketing reporting, like creating monthly reports for your Adwords or Facebook Ads campaigns. What you may not have realized is that there is a lot more you can do with Supermetrics to make PPC management easier. ...
By Supermetrics
15-MINUTE READ · By Stephen Dawson on August 31 2017. It goes without saying that the perfect report is a top tool and ally for many marketers. Perfection isn’t easy to come by however and there are many factors to champion in order to achieve top quality. When it comes to marketing reports, you could ...
By Supermetrics
8-MINUTE READ · By Tina Arnoldi on August 28 2017. Do you enjoy doing keyword research? Probably not. It is one of the more tedious steps with Google Ads campaigns. Depending on how many people are involved, it can be a lengthy process if you have to get pre-approval from other departments and research the ...
By Supermetrics
6-MINUTE READ · By Tina Arnoldi on August 14 2017. Measuring content performance is about more than who reads a particular piece of content. The ultimate goal is to build a community and ultimately convert people into customers. As a result, using Google Analytics as a content marketer requires analysis in the context of your ...
By Supermetrics
8-MINUTE READ · By Tina Arnoldi on June 27 2017. Google Analytics helps marketers make data driven decisions to improve business. It organizes raw data into informational summaries that provides a snapshot of the business. The role of the marketer is to then analyze that data and apply it to improve website performance. With e-commerce ...
By Supermetrics
7-MINUTE READ · By Misty Faucheux on June 19 2017. The goal of Google Attribution is to provide more sophisticated insights into overall campaign performance. In this post, you’ll learn more about the product and how you can use it. Last-click attribution and why marketers love it Every time someone performs an action on your website, ...
By Supermetrics
Get full access to Supermetrics with a 14-day free trial.
No credit card required.