Supermetrics Blog

8-MINUTE READ · By Tina Arnoldi on May 2 2017. Keyword bids, ad copy, quality scores, conversions and landing pages. These are all components of a Google Ads campaign that advertisers are already familiar with. If you drill into your Google Ads account, you will discover six hidden features that will enhance the performance of ...

6-MINUTE READ · By Tina Arnoldi By now, we hope you have become familiar with Data Studio. In this post, I’ll show you an advanced feature of Data Studio – using calculated metrics – and provide another example of reporting with a non-Google data source, this time including Twitter data. Initially, the free version of Data ...

10-MINUTE READ · By Tina Arnoldi on March 21 2017. If you already have business videos or the capability to create video content, YouTube can bring you a lot of traffic for very little money. But keep in mind this audience will be different than those coming from other marketing channels and you may discover ...

9-MINUTE READ · By Pekka Koskinen on March 7 2017. Running a SaaS startup is like flying an airplane in the dark. By looking out of the window and using your senses you get some feedback on what’s happening, but the real trustworthy information comes from your instruments. We need to be always aware of ...

YOUTUBE CAMPAIGN · 8-MINUTE READ · By Tina Arnoldi on February 7 2017. With traditional print ads, you don’t know how many people are actually viewing them. Even with pay-per-click advertising, you can view impressions but that still does not mean the ad registered with someone. According to Google, TrueView ads are “built on the ...

6-MINUTE READ • by Sumi Goonetilleke on January 2 2017 Do users really engage with your content? Use the right tool to find out! You often publish articles, run a campaign or post news worthy blog posts but you don’t really know how your readers engaged with the article or how often they shared your ...

6-MINUTE READ · By Tina Arnoldi on December 12 2016. With bid strategies and automated rules (in Google Ads), you do not have to manually monitor every account every day. These are valuable tools for marketers who have multiple paid accounts. Setting some basic rules is a big time saver. However, it is still important ...

6-MINUTE READ · By Ana Kostic on August 30 2016. As a PPC marketer, I must choose the right amount of data to report and then present it in a visually helpful form. It’s hard to find the balance between the amount of data I need as the account manager and the amount of data ...

11-MINUTE READ · By Paul Koks on August 03 2016 In the last 10 years I have audited dozens, or probably even hundreds of Google Analytics accounts. Most setups are far from collecting meaningful and reliable data. This post will equip you with tools and tips to improve your setup in the next few days. ...