Are you currently up to ears with your monthly marketing reporting? For many digital marketers countless hours are spent every month putting together yearly reports for senior stakeholders. Marketing departments join forces and are collectively tasked with presenting results from previous months and years, discuss key successes and challenges, and often answer some hard questions. ...
15-MINUTE READ | By Manuel Martinez
As marketers, we have to justify our successes, and the most comprehensive way to do that is with marketing reporting. Typically, marketing reports are created in products like Excel or Google Sheets, and whilst spreadsheets are powerful reporting and analysis tools, if you don’t present the results in a simple and understandable way they can ...
23-MINUTE READ | By Misty Faucheux
10-MINUTE READ · By Jonathan Jacob As a digital marketer you want to be able to report on the progress of your marketing campaigns and share your reports with your team. There are two main challenges that you will face when trying to do this: How do you automatically get your data from the different ...
By Supermetrics
In a recent survey, 87% of executives claimed that data is the most underused asset within marketing. By structuring and visualizing that underused data in a marketing reporting dashboard, marketers can understand at a glance which marketing actions have been successful, and which ones haven’t. These insights help marketers make well-founded decisions to inform their ...
12-MINUTE READ | By Mieke Houbrechts
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