Data Visualization

Data Visualization,
Google Data Studio design

Over the last three years, I’ve been building Google Data Studio dashboards for everyone from Fortune 500 companies to startups and investment firms. The biggest lesson I’ve learned is that most dashboards follow a fairly predictable pattern. And that pattern has been overwhelmingly well-received by my clients.  I’m going to break it down step-by-step for ...

10-MINUTE READ | By Josh Cottrell

data visualization for marketers

There’s a lot of talk about the importance of data in marketing but what is data without presentation? Just a bunch of numbers. Whether you’re presenting data to internal stakeholders, analyzing it to aid decision-making, or even communicating data to your customers — what’s important is presenting it in a manner that’s easy to digest ...

6-MINUTE READ | By Simki Dutta

Instagram Insights template tutorial banner

TL;DR: You can copy our free Instagram Insights template for Google Data Studio here. But if you need some tips to get started, keep reading! Out of curiosity: how do you decide what to post on your business account on Instagram? There are a ton of formats to choose from. You can go with photos, ...

5-MINUTE READ | By Joy Huynh

In this post, we will introduce you to affiliate marketing dashboards in 5 channel categories. These dashboards help you track your performance across different channels. Whether you’re an SEO blogger, PPC specialist, email marketer, social media expert, or you use several of them together, we’ve got you covered. Get your affiliate marketing data flowing directly ...

7-MINUTE READ | By Svetlana Gryaznova & Johannes Rastas

data studio community visualizations

When our friends at Google suggested that we team up on the launch of their new Data Studio community visualizations gallery, we jumped at the chance. In fact, Supermetrics developer, Touko Peltomaa, was one of the first non-Googlers to create visual components that are now available in the gallery. In this post, we explain what ...

8-MINUTE READ | By Johanna Virtanen

Are you currently up to ears with your monthly marketing reporting? For many digital marketers countless hours are spent every month putting together yearly reports for senior stakeholders. Marketing departments join forces and are collectively tasked with presenting results from previous months and years, discuss key successes and challenges, and often answer some hard questions. ...

15-MINUTE READ | By Manuel Martinez


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