Data Visualization

Data Visualization, Facebook, Looker Studio (Google Data Studio)

The not-so-secret recipe I use to design ~80% of my Google Data Studio dashboards

Over the last three years, I’ve been building Google Data Studio dashboards for everyone from Fortune 500 companies to startups and investment firms. The biggest lesson I’ve learned is that most dashboards follow a fairly predictable pattern. And that pattern has been overwhelmingly well-received by my clients. ...

10-MINUTE READ | By Josh Cottrell

Data Visualization

Data visualization for marketers: 6 steps to present data visually

There’s a lot of talk about the importance of data in marketing but what is data without presentation? Just a bunch of numbers. Whether you’re presenting data to internal stakeholders, analyzing it to aid decision-making, or even communicating data to your customers — what’s important is presenting it in a manner that’s easy to digest. ...

6-MINUTE READ | By Simki Dutta

Data Visualization, Marketing Analytics

4 rules for creating the perfect marketing reporting dashboard

In a recent survey, 87% of executives claimed that data is the most underused asset within marketing. By structuring and visualizing that underused data in a marketing reporting dashboard, marketers can understand at a glance which marketing actions have been successful, and which ones haven’t. These insights help marketers make well-founded decisions to inform their ...

12-MINUTE READ | By Mieke Houbrechts

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