SEO Analytics

SEO Analytics

Structured data: what is it and why does it matter for SEO?

10-MINUTE READ · By Tina Arnoldi on April 17 2018 Structured data contributes to SEO by making search results look more appealing. But what is it really, and how can you use it to the advantage of your business? What is structured data? Google defines structured data as “a standardized format for providing information about ...

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GOOGLE SEARCH CONSOLE · 10-MINUTE READ · By Misty Faucheux on February 6 2018. For years, Google has been striving to be the most-used platform for search analytics. Their free tools are used in one form or another by nearly every marketer in the industry. To help you make the most of Google Search Console, ...

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KEYWORD RANK TRACKING REPORTS · 13-MINUTE READ · By Ryan Purkey on October 17 2017. Recording historical, accurate, landing-page-targeted keyword rankings is critical to building up organic traffic to a site. For sites tracking keywords in hundreds, this guide will detail how you can measure and improve these rankings. Data in these reports will come ...

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