Data Management

Data Management,

Supermetrics Storage vs. your own data warehouse: which one should you go with?

At Supermetrics, we’ve always been big advocates of storing marketing data. We believe all marketers should have control and ownership of their data, not only to keep it safe but to get more value out of it. In this blog post, we compare our new product feature, Supermetrics Storage, to setting up and managing your ...

3-MINUTE READ | By Laura Määttä

Since we introduced the Supermetrics Marketing Intelligence Cloud in 2023, data transformation features like custom fields and data blending have quickly become our users’ new favorites. In this article, I’ll discuss seven ways you can use custom fields and data blending to manipulate, customize and get a holistic view of your data, including:  Manipulate and ...

5-MINUTE READ | By Tea Korpi

“Why do we bother with marketing reporting?” That’s the basic question I ask marketing leaders when giving talks on marketing measurement strategy. Marketers do reporting to see how they’re doing against their goals and identify the best channels for investment. And if you’re an agency, you’re probably building dashboards and spreadsheets because your clients expect ...

5-MINUTE READ | By Evan Kaeding

Despite managing large marketing budgets, many senior marketing leaders find it difficult to connect the dots and prove the impact of marketing. After working with thousands of companies across different industries and sizes to solve their measurement problems, we’ve recognized that most companies are missing a key piece in their measurement strategy—understanding the incremental impact ...

10-MINUTE READ | By Michael Kaminsky and Kathy Murillo

The end of third-party cookies is a one-two punch for marketers. It’ll limit how marketers track and measure marketing and deliver targeted ads. Investing in a first-party data strategy will help marketers adapt beyond the cookie crumbles. In this post, we’ll discuss everything you need to know about first-party data and how to take advantage ...

9-MINUTE READ | By Pieter van Groenendael & Bani Kaur

Marketing is getting more technical, and it requires marketers to work well with different tools and platforms and use data to make decisions. But, working with big data seems impossible if you’re starting from a more traditional, non-technical side. The secret is if you’re just getting started, rather than jumping head-first and learning different languages, ...

8-MINUTE READ | By Khrystyna Grynko

As we’re transitioning to a privacy-first digital marketing world, marketers need to move away from tracking methods relying on clicks, such as multi-touch attribution. Marketing mix modeling (MMM) isn’t a new technology for measuring marketing. And thanks to automation, it’s a more efficient and accessible tool that can help businesses maximize their marketing ROI without ...

12-MINUTE READ | By Zach Bricker

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