As a freelancer or business owner, a proposal is one of the best and most essential tools in your arsenal. Without an effective proposal, your clients won’t be able to understand what you do, what you can offer them and will, most likely, take their business elsewhere. However, a poorly written proposal is just as ...
12-MINUTE READ | By Mary Walton
8-MINUTE READ · By Tina Arnoldi. Traffic to your website is nice. But it doesn’t put money in the bank. The goal of any website should be to increase the number of visitors who convert. It’s about getting that traffic to take some action that drives them closer to becoming a customer. I have seen ...
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10-MINUTE READ · By Misty Faucheux on December 13 2017. Google Ads has a little known feature that had only been present in Google Analytics: the days to conversion report. If you’ve never explored this report in Google Analytics, it basically breaks down how long it takes for someone to go from click to conversion. ...
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9-MINUTE READ · By Tina Arnoldi on November 8 2017. Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal customers and prospects that are deciding whether or not to buy from you. With ...
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8-MINUTE READ · By Misty Faucheux on September 18 2017. In this post, we break down everything you need to know about Google Ads’ universal app campaigns. How app install campaigns used to work on AdWords Before we dive into the new campaigns, let’s review app install campaigns. The purpose of an app install campaign ...
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8-MINUTE READ · By Tina Arnoldi on August 28 2017. Do you enjoy doing keyword research? Probably not. It is one of the more tedious steps with Google Ads campaigns. Depending on how many people are involved, it can be a lengthy process if you have to get pre-approval from other departments and research the ...
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10-MINUTE READ · By Tina Arnoldi on March 21 2017. If you already have business videos or the capability to create video content, YouTube can bring you a lot of traffic for very little money. But keep in mind this audience will be different than those coming from other marketing channels and you may discover ...
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6-MINUTE READ · By Tina Arnoldi on December 12 2016. With bid strategies and automated rules (in Google Ads), you do not have to manually monitor every account every day. These are valuable tools for marketers who have multiple paid accounts. Setting some basic rules is a big time saver. However, it is still important ...
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