Ecommerce Analytics

Ecommerce Analytics,

6-MINUTE READ · By Tina Arnoldi The data from your last year’s holiday campaigns are useful year round, especially when planning for the upcoming holiday season. And although Christmas is the big shopping season for retailers, there are other holidays and seasonal trends that impact brand. In this post, I offer eight tips to help ...

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10-MINUTE READ · By Misty Faucheux Google Tag Manager (GTM) is the perfect way to add and update your tracking tags without ever having to edit code. While most of us use it every day for adding Google Analytics (GA), AdWords or third-party codes, many of us forget that we can use GTM for e-commerce ...

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