6-MINUTE READ · By Tina Arnoldi The data from your last year’s holiday campaigns are useful year round, especially when planning for the upcoming holiday season. And although Christmas is the big shopping season for retailers, there are other holidays and seasonal trends that impact brand. In this post, I offer eight tips to help ...
By Supermetrics
For anyone who has to maintain ecommerce inventory, you know the seriousness of keeping it accurate. During high times, you don’t want to run out. The inverse of that, however, is that during your slower times, extra inventory could be weighing down on your profits. This is why it’s of the utmost importance to ensure ...
9-MINUTE READ | By Misty Faucheux
10-MINUTE READ · By Misty Faucheux Google Tag Manager (GTM) is the perfect way to add and update your tracking tags without ever having to edit code. While most of us use it every day for adding Google Analytics (GA), AdWords or third-party codes, many of us forget that we can use GTM for e-commerce ...
By Supermetrics
8-MINUTE READ · By Tina Arnoldi on June 27 2017. Google Analytics helps marketers make data driven decisions to improve business. It organizes raw data into informational summaries that provides a snapshot of the business. The role of the marketer is to then analyze that data and apply it to improve website performance. With e-commerce ...
By Supermetrics
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