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BigQuery for marketers: getting started with Google’s data warehouse

BigQuery for marketers: getting started with Google’s data warehouse

8-MINUTE READ · By Dino Mahi Spreadsheets have long been the staple for marketing data analysis. However, the ever-evolving needs of customer and marketing data analysis are compelling an increasing number of marketers to explore more specialized tools. Spreadsheets work great in that once-raw data has been captured, they can be used to quickly build ...

By Supermetrics

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