See your Facebook Ads cost & ROI in Google Analytics reports

Supermetrics Uploader is a must-have product for online marketers that love to use Google Analytics reporting: it lets you see your advertising cost in GA reports, so you have the cost and results in the same place. Up to now, Supermetrics Uploader has offered automatic daily transfers from Bing Ads into GA, and the option to manually upload CSV files from any advertising platform. Today, we’re announcing a major new feature: you can now schedule automatic daily uploads from Facebook Ads into Google Analytics.

Getting your ad cost data into Google Analytics offers big benefits. Typically, GA is used to track the results side of your campaigns (goal conversions, ecommerce sales, other onsite behaviour), but the cost side is in another system, the ad platform’s reporting. With Supermetrics Uploader, you’ll get ad cost into the same GA reports where the results are, so you can easily measure the return on your ad spend (ROAS/ROI). If you run campaigns on AdWords, Bing Ads and Facebook Ads, you can have all of these reported in the same place, so you can compare the effectiveness of the different platforms. You’ll also save time, as you don’t need to jump between different reporting systems, but have everything in GA.

We’ve made it super-simple to schedule a daily upload. Just log in at supermetrics.com/uploader and you can set up one in less than two minutes: you only need to choose which Facebook Ads (or Bing Ads) account to use a source, and which Google Analytics web property is the target where the data is uploaded. After that, we upload the latest data every day. You will then see cost and ROAS  in GA’s Cost Analysis reports, and the data will also be available in any 3rd party reporting tools that plug into the Google Analytics API.

We offer a free 30 day trial (no credit card required), and very affordable pricing (starting at $0.89 / account / month) thereafter, if you choose to continue using the product.

We hope you like the new FB Ads connector!

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