Free Microsoft Excel digital marketing reporting templates

Are you looking to create engaging, effective, and insightful marketing reports in Excel? Well, look no more…

Supermetrics for Excel is an intuitive, fast and convenient tool which brings your data from all the major marketing platforms, like Facebook, Google Ads, Google Analytics, Instagram and more, into Excel in just a few clicks.

And now we’re introducing five of our most popular reporting templates for Excel, which will help you get started with your reporting in this spreadsheet tool even faster. Here are the templates we will cover, click on the name of the template to jump to the relevant section:

• Google Ads Overview Template
• Paid Channel Mix Template

Excel is a very powerful data-crunching tool. After you have populated the template with your data you can take advantage of formulas and other functions to dig even deeper into your insights and analysis.

From this article, you will learn what each template will provide you and how you can leverage each tab to uncover useful insights.

How to download & use these free Excel marketing templates

Start by downloading the template or templates you’d like to use. After you have downloaded the template, open the file and go to the “Instructions” tab. Follow the simple step-by-step guide to set it up. Once complete, the template gets populated with your data and you can start using the report.

Let’s get started!

Google Ads Overview Excel Template

The Google Ads dashboard will act as a good resource for your or your clients’ account’s health check. You will easily see how the KPI’s are performing over the previous 30-day period and their trend lines will provide you with the background information. In addition, a map breaking clicks by country will help you identify the countries which bring you the biggest amount of traffic.

This template is perfect for: Agency marketers who want to get a good overview of their clients’ accounts or professionals who want to understand how their Google Ads campaigns are running.

Download the Google Ads Overview template

PPC Paid Channel Mix Excel Template

One true superpower of Supermetrics lies in combining data from different marketing platforms and analyzing it in one centralized place.

With Excel, cross-channel marketing reporting can be taken to a whole new level: you can use pivot tables and advanced charting options to extract insights from all your social platforms. If you want to get started easily, then our Paid Channel Mix template is a to-go place: it combines data from Google Ads, Facebook Ads, Bing Ads, Twitter Ads and LinkedIn Ads.

You will see the key metrics (Impressions, Clicks, CTR, Cost and Conversion stats) on the top of the template. Below that, there are breakdowns of metrics per data source and campaign. If you want to go granular and see how a particular campaign on, say, Facebook Ads has performed, you will find product-specific data from each platform’s dedicated tab.

This template is perfect for: Both agency and in-house marketers who run campaigns on multiple social platforms.

Download the Paid Channel Mix template

Get started with Excel marketing reporting

The five templates will give you a good head start – you will get the look and feel of how Supermetrics for Excel works and will be able to easily kick-start your spreadsheet reporting.

Getting all your marketing metrics into a single report allows you to:

• Get a complete overview of how campaigns perform on each platform in order to understand the overall impact of the marketing effort better
• Compare the performance of the campaigns across different platforms without switching between the UI’s
• Save lots of time by automating the movement of data from a marketing platform to Excel spreadsheet
• Eliminates the pain of exporting CSV files and possible human error in copy/pasting of data
• Focus your time and efforts on analysis and campaign & channel optimization instead of boring, manual work

With the help of Supermetrics, you can extract any data from all the major marketing platforms and tweak this data as you need with the help of advanced formula and chart options.

Start your free 14 day trial of Supermetrics for Excel and you’ll get access to our entire feature set.

Happy reporting!