Supermetrics for Claude

Connect Google Analytics 4 to Claude in One Click

GA4

via Supermetrics

Claude

Query your GA4 data with plain English. Understand traffic patterns, user behavior, conversion funnels, and content performance by asking Claude instead of building custom Explorations.

Connect GA4 to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Google Analytics 4 performance report in Claude

Why Connect Google Analytics 4 to Claude?

Stop exporting CSVs and building manual reports. Ask Claude questions about your GA4 data and get instant answers.

Traffic analysis in plain English

Ask Claude about traffic trends, channel performance, and user acquisition instead of building custom GA4 Explorations.

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Claude replaces the painful process of building GA4 Explorations for every question. Ask "Where did my traffic spike on Tuesday come from?" or "Which channels grew most last quarter?" and get instant answers with data tables. It handles source/medium parsing, channel grouping, and time comparisons automatically — no more dragging dimensions into a freeform exploration and waiting for it to render.

Conversion funnel insights

Identify where users drop off in your conversion funnel, which landing pages convert best, and what drives purchases.

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Claude builds conversion funnels from your GA4 event data, showing drop-off rates between each step — page view to add-to-cart to checkout to purchase. It identifies which landing pages have the highest conversion rates and which ones leak users despite high traffic. Ask "What's the conversion rate from product page view to purchase by traffic source?" to understand which channels bring buyers, not just browsers.

Content performance analysis

Understand which pages drive the most engagement, how users navigate your site, and where content improvements will have the biggest impact.

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Claude ranks your pages by engagement time, scroll depth, and conversion contribution to show you which content actually works. It identifies pages with high engagement but low conversion (entertainment value, not business value) and pages with high bounce rates that need immediate attention. Ask "Which blog posts drive the most signups?" or "What pages do users visit before converting?"

Anomaly detection

Ask Claude to spot unusual traffic patterns, sudden drops in engagement, or conversion rate changes and explain potential causes.

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Claude compares your current metrics against historical baselines and flags significant deviations — a 40% traffic drop on a Tuesday, a sudden spike in bounce rate on mobile, or a conversion rate that halved overnight. It correlates anomalies across dimensions to suggest causes: "Your organic traffic dropped 35% — this coincides with a ranking change for your top 5 landing pages." Ask "Anything unusual in my data this week?" for a quick health check.

Cross-platform attribution

Connect GA4 web analytics with ad platform data to understand which campaigns actually drive on-site conversions and revenue.

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Claude combines GA4 conversion data with spending data from Google Ads, Facebook Ads, and other platforms to calculate true acquisition costs. It reconciles GA4 attribution with platform-reported conversions to identify discrepancies. Ask "Which ad campaigns drive the most engaged sessions?" or "What's the real CPA when using GA4 conversions instead of platform-reported conversions?"

Audience segmentation

Segment users by behavior, device, geography, and acquisition source to understand how different audiences interact with your site.

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Claude slices your GA4 data by any combination of dimensions to reveal audience patterns you wouldn't spot in standard reports. Compare new vs returning users, mobile vs desktop behavior, or geographic segments on engagement, conversion, and revenue. Ask "How do users from paid search behave differently than organic visitors?" or "Which countries have the highest revenue per session?"

How to Connect Google Analytics 4 to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Google Analytics 4

In Supermetrics, authorize your Google Analytics 4 account. Your credentials are encrypted and never stored by Claude.
3
Start Asking Questions

Ask Claude anything about your GA4 data in plain English. No queries, no exports, no waiting.

Example Claude Prompts for Google Analytics 4

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Where do users drop off in my checkout funnel? Show each step with drop-off rate

Identify the biggest conversion bottlenecks in your purchase flow.

What Claude returns

Claude builds a step-by-step funnel table showing user count and drop-off percentage at each stage (product view → add to cart → begin checkout → purchase). It highlights the step with the highest drop-off and suggests optimization priorities based on the volume of users lost.

Which landing pages have the highest bounce rate but also the most traffic?

Find high-priority pages to optimize for better engagement.

What Claude returns

A prioritized table of landing pages sorted by traffic volume with bounce rate, engagement rate, and average engagement time. Claude flags the pages where improving bounce rate would have the biggest impact on total site engagement and estimates the potential uplift.

Show me traffic trends by channel group for the last 90 days. Any significant changes?

Get a quick overview of how your acquisition channels are performing over time.

What Claude returns

Claude produces a channel-by-channel trend analysis showing sessions, users, and conversion rate over time. It calls out statistically significant increases or decreases and identifies channels with diverging trends (e.g., organic growing while paid declining).

What are my top 10 pages by engagement time? How do they compare on conversions?

Understand which content keeps users engaged and drives business outcomes.

What Claude returns

A ranked table showing average engagement time, page views, conversion rate, and revenue contribution per page. Claude identifies pages where high engagement correlates with conversions (money pages) and where it doesn't (content that entertains but doesn't convert).

Compare mobile vs desktop users on conversion rate, revenue per session, and bounce rate

Identify device-specific optimization opportunities.

What Claude returns

A device comparison table showing conversion rate, revenue per session, bounce rate, engagement time, and session count. Claude calculates the revenue gap — how much more revenue you'd earn if mobile converted at desktop rates — and highlights the biggest device-specific UX issues.

How Teams Use Google Analytics 4 in Claude

Click a role to see tailored prompts and analysis examples for your workflow.

📈

Growth Analysts Analyze traffic patterns, identify growth opportunities, and measure the impact of experiments and campaigns.

Which traffic sources grew the most in the last 30 days? Break down by source/medium with session and conversion trends.

Identify emerging growth channels before your competitors do.

Show me the conversion rate by landing page for organic traffic. Which pages should we optimize first?

Prioritize SEO landing page optimization by business impact.

Compare new users vs returning users on conversion rate, revenue, and engagement time. Are we retaining well?

Understand the balance between acquisition and retention in your growth model.

🔧

Product Managers Understand user behavior, feature adoption, and conversion flows to make data-driven product decisions.

What events fire most frequently on my product pages? Which features do users engage with most?

Understand feature adoption and user behavior patterns from event data.

Where do users drop off between signup and first value moment? Show the funnel step by step.

Identify onboarding friction points that prevent users from reaching activation.

Compare engagement metrics before and after our last release. Did the new feature improve key metrics?

Measure the impact of product changes with before/after analysis.

✏️

Content Strategists Measure content performance, identify top-performing topics, and optimize the content-to-conversion pipeline.

Which blog posts drive the most conversions? Rank by conversion rate with minimum 100 sessions.

Find content that converts, not just content that attracts traffic.

What's the average engagement time by content category? Which topics keep readers engaged longest?

Understand which content themes resonate most with your audience.

Show me the path from blog content to conversion. What pages do users visit between reading a blog post and converting?

Map the content-assisted conversion journey to optimize internal linking.

👔

CMOs & Marketing Directors Get high-level website performance overviews and channel effectiveness without building GA4 Explorations.

Give me a monthly executive summary: total sessions, conversion rate, revenue, and channel mix with month-over-month changes.

Board-ready website performance summaries generated in seconds.

Which marketing channels have the best revenue per session? Where should we increase investment?

Data-driven channel investment recommendations for budget planning.

How is our overall conversion rate trending over the last 6 months? Any seasonal patterns?

Track the strategic health of your digital funnel over time.

What Google Analytics 4 Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full GA4 reporting data — metrics and dimensions you already know from the GA4 interface.

Key Metrics

Sessions
Users
New users
Active users
Pageviews
Engagement rate
Average engagement time
Bounce rate
Conversions
Conversion rate
Revenue
Events
Event count
Transactions
Ecommerce purchases

Key Dimensions

Page path
Page title
Source / Medium
Campaign
Channel group
Device category
Browser
Country
City
Landing page
Referrer
Event name

View all Google Analytics 4 fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native ClaudeConnector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Google Analytics 4 alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Google Analytics 4 every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Google Analytics 4 to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Google Analytics 4 as a data source. You can start querying your Google Analytics 4 data in natural language immediately — no code, no exports, no spreadsheets.

Is my Google Analytics 4 data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Google Analytics 4 credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Google Analytics 4 data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Google Analytics 4 performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Google Analytics 4 metrics can I analyze in Claude?

You can access all standard Google Analytics 4 reporting metrics through Supermetrics, including Sessions, Users, New users, Active users, Pageviews, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Google Analytics 4 to Claude?

No. The setup takes under two minutes with zero coding. Supermetrics handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

Does the GA4 connector support custom events and conversions?

Yes. Supermetrics pulls all standard and custom events from GA4, including custom conversion events you have configured. You can query any event data in Claude.

Can I query multiple GA4 properties in the same Claude conversation?

Yes. If you have multiple GA4 properties connected through Supermetrics, you can query and compare data across properties in a single conversation.