Supermetrics for Claude

Connect Shopify to Claude in One Click

Shopify

via Supermetrics

Claude

Analyze your Shopify store performance with AI. Query orders, products, customers, and revenue data using natural language to make data-driven merchandising and marketing decisions.

Connect Shopify to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Why Connect Shopify to Claude?

Stop exporting CSVs and building manual reports. Ask Claude questions about your Shopify data and get instant answers.

Product performance analysis

Ask Claude which products drive the most revenue, have the highest margins, or are trending up to inform merchandising decisions.

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Claude ranks your entire product catalog by revenue, units sold, gross margin, or any combination of metrics. It identifies trending products that are gaining momentum, stagnant SKUs that need attention, and your true profit drivers vs revenue-only heroes. Ask "Which products have the best revenue-to-refund ratio?" or "Show me products with increasing sales velocity over the last 4 weeks" to make smarter merchandising decisions.

Customer behavior insights

Understand repeat purchase patterns, customer lifetime value trends, and which acquisition channels bring the most valuable customers.

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Claude analyzes your Shopify customer data to reveal purchase frequency, repeat rates, and cohort behavior. It identifies which products drive repeat purchases, how long between orders, and which acquisition channels bring one-time buyers vs loyal customers. Ask "What percentage of customers who bought Product X came back within 90 days?" or "Which referring sites bring customers with the highest lifetime order value?"

Revenue trend analysis

Get instant answers about revenue trends, seasonal patterns, and growth drivers without exporting data to spreadsheets.

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Claude tracks your Shopify revenue daily, weekly, and monthly — spotting trends, seasonal patterns, and anomalies automatically. It compares current performance against the same period last year, calculates growth rates, and identifies the products and collections driving changes. Ask "Is my revenue growth accelerating or decelerating?" or "Which product categories drove the year-over-year growth this quarter?"

Marketing attribution

Connect Shopify order data with ad platform data to understand true ROAS and which marketing channels actually drive purchases.

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Claude combines your Shopify revenue data with Facebook Ads, Google Ads, TikTok Ads, and other platforms to calculate true ROAS based on actual orders — not platform-reported conversions. It identifies discrepancies between what each ad platform claims and what Shopify actually records. Ask "What's my true ROAS for Facebook Ads based on Shopify order data?" or "Which ad campaigns drive the highest AOV?"

Discount and promotion analysis

Evaluate which discount codes, promotions, and sales drive revenue vs erode margins.

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Claude analyzes the impact of every discount code and promotion on revenue, order volume, AOV, and margin. It identifies which promotions drive incremental revenue vs simply discounting sales that would have happened anyway. Ask "Which discount codes have the highest revenue per use?" or "Are my promotional campaigns cannibalizing full-price sales?" to protect your margins while driving growth.

Inventory and fulfillment insights

Track order fulfillment rates, refund patterns, and product return rates to optimize operations.

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Claude analyzes fulfillment status, refund rates, and return patterns across your product catalog. It identifies products with unusually high return rates, fulfillment bottlenecks, and seasonal fulfillment capacity issues. Ask "Which products have the highest refund rate?" or "How does fulfillment time vary by product type and shipping method?" to optimize your operations.

How to Connect Shopify to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Shopify

In Supermetrics, authorize your Shopify account. Your credentials are encrypted and never stored by Claude.
3
Start Asking Questions

Ask Claude anything about your Shopify data in plain English. No queries, no exports, no waiting.

Example Claude Prompts for Shopify

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

What are my top 10 products by revenue this month? Show units sold and average order value

Identify your best sellers and revenue drivers at a glance.

What Claude returns

Claude returns a ranked product table showing revenue, units sold, AOV, and percentage of total store revenue. It highlights products with unusually high or low AOV and flags any with revenue trends that differ significantly from the overall store trend.

What is my repeat customer rate trending over the last 6 months?

Track customer retention and loyalty trends.

What Claude returns

A monthly trend showing repeat purchase rate, first-time vs repeat customer revenue split, and average time between purchases. Claude identifies whether retention is improving or declining and correlates changes with marketing campaigns or product launches.

Which discount codes generated the most revenue? Show revenue, orders, and average discount percentage

Evaluate promotion effectiveness to plan future campaigns.

What Claude returns

A ranked table of discount codes showing total revenue, order count, average discount amount, and revenue per use. Claude calculates the margin impact of each promotion and flags codes that are heavily used but may be eroding profitability.

Compare weekday vs weekend orders on revenue, AOV, and conversion rate

Understand purchasing patterns to optimize marketing timing.

What Claude returns

A day-of-week breakdown showing revenue, order count, AOV, and conversion rate. Claude identifies the best and worst performing days and recommends optimal timing for email campaigns, ad budget increases, and promotions.

Which product collections have declining sales? Flag any with more than 20% drop vs last month

Catch product performance issues before they compound.

What Claude returns

Claude compares collection performance month-over-month, flagging those with significant declines. It shows revenue, unit volume, and traffic for each declining collection and suggests whether the issue is reduced demand, pricing, or reduced visibility.

How Teams Use Shopify in Claude

Click a role to see tailored prompts and analysis examples for your workflow.

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E-commerce Managers Optimize product mix, pricing strategy, and merchandising decisions with real-time store analytics.

Which products have the highest revenue-to-return ratio? Show me my most reliably profitable SKUs.

Identify products that drive revenue with minimal returns for reliable profit.

What's my average order value by product collection? Which collections drive the largest basket sizes?

Optimize merchandising and cross-sell strategy by understanding AOV drivers.

Show me seasonal sales patterns for my top 10 products over the last 12 months.

Plan inventory and marketing around predictable demand patterns.

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Growth & Performance Marketers Connect ad spend to actual Shopify revenue to measure true ROAS and optimize acquisition channels.

What's my true ROAS by ad platform (Facebook, Google, TikTok) using Shopify order data, not platform-reported conversions?

Get honest ROAS numbers that match your bank account, not platform dashboards.

Which UTM campaigns drove the most first-time customers this month? What was the average first order value?

Measure new customer acquisition effectiveness across all marketing channels.

Compare customer acquisition cost by referring site. Where should I increase or decrease spend?

Allocate marketing budget based on actual customer acquisition efficiency.

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DTC Brand Founders Get a strategic view of store health, growth trends, and unit economics without digging through Shopify reports.

Give me a monthly executive summary: total revenue, order count, AOV, repeat rate, and top growth drivers.

Investor-ready store performance overviews generated in seconds.

What's my customer retention curve? How many customers who bought in January have ordered again?

Understand long-term customer value and retention for growth planning.

How does my gross margin vary by product category? Are we growing revenue in high-margin or low-margin categories?

Ensure revenue growth translates to profit growth, not just top-line vanity.

What Shopify Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Shopify reporting data — metrics and dimensions you already know from the Shopify interface.

Key Metrics

Orders
Net sales
Gross sales
Average order value
Units sold
Gross profit
Refunds
Discount amount
Shipping charges
Tax amount
Returns
Total sales

Key Dimensions

Product title
Product type
Product vendor
Collection
SKU
Variant title
Order status
Fulfillment status
Payment method
Discount code
Customer location
Referring site

View all Shopify fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native ClaudeConnector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Shopify alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Shopify every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Shopify to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Shopify as a data source. You can start querying your Shopify data in natural language immediately — no code, no exports, no spreadsheets.

Is my Shopify data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Shopify credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Shopify data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Shopify performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Shopify metrics can I analyze in Claude?

You can access all standard Shopify reporting metrics through Supermetrics, including Orders, Net sales, Gross sales, Average order value, Units sold, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Shopify to Claude?

No. The setup takes under two minutes with zero coding. Supermetrics handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

Does the Shopify connector include Shopify Plus features?

Yes. Supermetrics supports both standard Shopify and Shopify Plus stores. All order, product, customer, and analytics data is available regardless of your Shopify plan.

Can I combine Shopify data with my advertising data in Claude?

Yes. This is one of the most powerful use cases. Connect Shopify alongside Facebook Ads, Google Ads, or any other ad platform to calculate true ROAS and understand which campaigns drive actual purchases.