Supermetrics for Claude

Connect Klaviyo to Claude in One Click

Klaviyo

via Supermetrics

Claude

Analyze your Klaviyo email and SMS marketing performance with AI. Query flow performance, campaign revenue, segment engagement, and customer lifecycle data using natural language.

Connect Klaviyo to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Why Connect Klaviyo to Claude?

Stop exporting CSVs and building manual reports. Ask Claude questions about your Klaviyo data and get instant answers.

Flow revenue attribution

Ask Claude which Klaviyo flows drive the most revenue and which individual emails within flows are top performers.

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Claude breaks down revenue attribution across all your Klaviyo flows — welcome series, abandoned cart, browse abandonment, post-purchase, winback — showing revenue, placed order rate, and revenue per recipient for each. It drills into individual emails within flows to identify which touchpoints drive the most conversions. Ask "Which email in my abandoned cart flow generates the most revenue?" or "What's the revenue per recipient for my welcome series vs post-purchase flow?"

Email vs SMS comparison

Compare email and SMS channel performance on engagement, conversion rates, and revenue to optimize your channel mix.

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Claude puts your email and SMS channels side by side with normalized metrics — click rates, conversion rates, revenue per recipient, and unsubscribe rates. It identifies which channel works better for different message types (promotional vs transactional) and audience segments. Ask "Is SMS driving higher revenue per recipient than email for my abandoned cart flow?" or "Should I add SMS to more of my flows based on performance data?"

Segment performance analysis

Understand which customer segments respond best to your campaigns and flows to improve targeting.

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Claude analyzes engagement and conversion metrics across your Klaviyo segments to reveal which customer groups drive the most value. It compares VIP customers, recent purchasers, active subscribers, and lapsed segments on open rates, click rates, and revenue. Ask "Which segments generate the most revenue per campaign?" or "Are my engaged subscribers actually converting at a higher rate than my full list?"

E-commerce lifecycle insights

Analyze customer lifecycle metrics like repeat purchase rates, winback effectiveness, and post-purchase engagement.

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Claude connects your Klaviyo data to map the customer lifecycle — from first purchase through repeat buying and potential churn. It measures how effectively your flows nurture customers at each stage and identifies where you're losing people. Ask "What percentage of first-time buyers make a second purchase within 60 days?" or "Is my winback flow actually recovering churned customers?"

A/B test analysis

Analyze Klaviyo A/B test results across subject lines, content, and send times to systematically improve performance.

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Claude evaluates your Klaviyo A/B tests by comparing variants on open rate, click rate, revenue, and statistical significance. It identifies whether test results are meaningful or just noise, and tracks which types of changes (subject lines, content, CTAs, send times) have the biggest impact for your audience. Ask "Are my subject line tests producing statistically significant results?" or "Which A/B test changes had the biggest impact on revenue?"

Cross-channel revenue analysis

Compare Klaviyo email/SMS revenue against paid advertising and organic channels to understand your total acquisition cost.

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Claude combines Klaviyo revenue data with Shopify, Facebook Ads, and Google Ads to show the true contribution of email and SMS in your marketing mix. It calculates what percentage of total revenue is email-driven and how email ROI compares to paid channels. Ask "What percentage of our Shopify revenue is attributed to Klaviyo emails?" or "Is our email channel more profitable than Facebook Ads on a per-dollar basis?"

How to Connect Klaviyo to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Klaviyo

In Supermetrics, authorize your Klaviyo account. Your credentials are encrypted and never stored by Claude.
3
Start Asking Questions

Ask Claude anything about your Klaviyo data in plain English. No queries, no exports, no waiting.

Example Claude Prompts for Klaviyo

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Which Klaviyo flows generated the most revenue this month? Show revenue per recipient for each flow

Identify your highest-performing automated sequences.

What Claude returns

A ranked table of flows showing total revenue, revenue per recipient, placed order rate, and email/SMS send volume. Claude identifies your highest-ROI flows and flags any that are underperforming relative to industry benchmarks for that flow type.

Compare email vs SMS on click rate and revenue per recipient across all campaigns

Evaluate channel effectiveness to optimize your messaging mix.

What Claude returns

A channel comparison showing click rate, placed order rate, revenue per recipient, and unsubscribe rate for email vs SMS. Claude calculates the revenue efficiency of each channel and recommends whether to increase SMS allocation based on your data.

Which abandoned cart flow email has the highest placed order rate? Show each step

Optimize your abandoned cart sequence by identifying the most effective touchpoints.

What Claude returns

A step-by-step analysis of your abandoned cart flow showing open rate, click rate, placed order rate, and revenue for each email/SMS. Claude identifies the highest-converting touchpoint and flags emails with steep engagement drop-offs that may need revision or removal.

Show me my top 5 segments by campaign engagement rate. Which segments should I target more?

Find your most responsive audiences for campaign targeting.

What Claude returns

A segment ranking showing open rate, click rate, placed order rate, and revenue per recipient. Claude identifies segments that are both highly engaged and highly profitable vs those that engage but don't convert, helping you prioritize targeting and frequency.

What is my list growth trend over the last 90 days? Are new signups keeping up with unsubscribes?

Monitor the health and growth of your subscriber base.

What Claude returns

A daily/weekly trend showing new profiles, unsubscribes, net growth, and growth rate. Claude flags if your list growth is decelerating and identifies whether the issue is declining signups or increasing churn.

How Teams Use Klaviyo in Claude

Click a role to see tailored prompts and analysis examples for your workflow.

📧

E-commerce Email Marketers Optimize flows, campaigns, and SMS for maximum e-commerce revenue with data-driven insights from Klaviyo.

Which flow generates the most revenue per recipient? Rank all my flows by RPR.

Identify your highest-ROI automations to prioritize optimization efforts.

Compare my abandoned cart flow performance this month vs last month. Are recovery rates improving?

Track the effectiveness of your most important revenue recovery automation.

What's the optimal number of emails in my welcome series? Does engagement drop off after email 3?

Right-size your welcome flow based on actual engagement and conversion data.

Which campaigns had the highest placed order rate this quarter? What do the winners have in common?

Extract winning campaign patterns to replicate in future sends.

🚀

DTC Growth Managers Grow retention revenue, optimize the customer lifecycle, and balance email/SMS channel investment.

What percentage of our total Shopify revenue is attributed to Klaviyo emails and SMS? Is email's share growing?

Measure email's true contribution to your e-commerce revenue mix.

Is my winback flow actually recovering churned customers? Show placed order rate and revenue for winback vs other flows.

Evaluate whether your re-engagement strategy is worth the effort.

Compare customer lifetime value for subscribers who entered via popup vs checkout opt-in. Which acquisition method brings better customers?

Optimize subscriber acquisition based on long-term customer value, not just list growth.

🛒

E-commerce Managers Connect email marketing performance to store metrics and measure the true ROI of your Klaviyo investment.

Compare Klaviyo email revenue vs Facebook Ads revenue vs Google Ads revenue. Which channel has the best ROI?

Cross-channel ROI comparison using actual revenue data from your store.

Which product categories get the most purchases from email campaigns vs organic site visits?

Understand which products sell best through email marketing.

What's my email-driven repeat purchase rate? Do email subscribers buy more often than non-subscribers?

Quantify the retention value of your email program.

What Klaviyo Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Klaviyo reporting data — metrics and dimensions you already know from the Klaviyo interface.

Key Metrics

Emails sent
Open rate
Click rate
Revenue per recipient
Bounce rate
Unsubscribe rate
Received SMS
Clicked SMS
Unsubscribed from SMS
Spam complaint rate
Emails delivered
Unique opens
Unique clicks

Key Dimensions

Campaign name
Flow name
Flow email/SMS step
Subject line
Segment
List
Tag
Send date
Channel (Email/SMS)
Template
Product name
Customer segment

View all Klaviyo fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native ClaudeConnector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Klaviyo alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Klaviyo every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Klaviyo to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Klaviyo as a data source. You can start querying your Klaviyo data in natural language immediately — no code, no exports, no spreadsheets.

Is my Klaviyo data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Klaviyo credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Klaviyo data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Klaviyo performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Klaviyo metrics can I analyze in Claude?

You can access all standard Klaviyo reporting metrics through Supermetrics, including Emails sent, Open rate, Click rate, Revenue per recipient, Bounce rate, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Klaviyo to Claude?

No. The setup takes under two minutes with zero coding. Supermetrics handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

Does the connector include Klaviyo SMS data?

Yes. Supermetrics pulls both email and SMS data from Klaviyo, including SMS-specific metrics like delivery rate, click rate, and revenue attributed to SMS campaigns and flows.

Can I combine Klaviyo data with Shopify data in Claude?

Yes, and this is a high-value combination. Connect both Klaviyo and Shopify to analyze email marketing revenue against total store revenue, customer lifetime value by acquisition channel, and more.