Supermetrics for Claude

Connect Facebook Ads to Claude in One Click

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Facebook Ads
via Supermetrics
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Claude

Analyze your Facebook Ads and Instagram Ads campaigns, ad sets, and creative performance using natural language. Identify top performers, optimize budget allocation, and detect ad fatigue — all by asking Claude directly.

Connect Facebook Ads to Claude
✓ No setup required ✓ Free trial on first use ✓ No credit card needed
Facebook Ads performance report in Claude

Why Connect Facebook Ads to Claude?

Stop exporting CSVs and building manual reports. Ask Claude questions about your Facebook Ads data and get instant answers.

Identify top-performing creatives

Ask Claude which ads drive the most conversions at the lowest cost, across all campaigns and ad sets.

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Claude analyzes performance across every combination of ad creative, copy, and format in your account. It identifies patterns you'd miss manually — like which image styles, CTAs, or video lengths consistently outperform. Ask follow-up questions to dig into specific creative elements, compare A/B test variants, or find which creatives work best for specific audience segments.

Optimize budget allocation

Get AI-powered recommendations on where to shift budget based on ROAS, CPA, and conversion trends across campaigns.

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Instead of manually comparing spreadsheets, ask Claude to rank your campaigns by efficiency and suggest budget shifts. It factors in diminishing returns — showing you which campaigns are saturated and which have room to scale. Ask hypothetical questions like "What would happen if I moved 20% of Campaign A's budget to Campaign B?" and get data-backed projections.

Detect ad fatigue early

Have Claude monitor frequency, CTR trends, and CPM changes to flag ad sets that need creative refreshes before performance drops.

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Claude tracks the relationship between frequency, CTR, and CPM over time for each ad set. When frequency crosses 3-4x and CTR starts declining, it flags the ad set with specific data points. Compare current performance against each ad set's first-week benchmarks, or set thresholds like "flag anything with frequency above 3 and CTR down more than 15%."

Cross-channel comparison

Compare Facebook Ads performance against Google Ads, TikTok, or LinkedIn in the same conversation to find your best-performing channels.

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Compare your Facebook Ads spend, CPA, and ROAS directly against Google Ads, TikTok, LinkedIn, and other platforms in a single conversation. Claude normalizes metrics across platforms so you're comparing apples to apples — even when each platform uses different attribution windows and conversion definitions. Ask for channel mix recommendations based on your specific goals.

Manage campaigns without leaving Claude

Go beyond analytics — create, pause, and optimize Facebook Ads campaigns directly from Claude. No need to open Ads Manager.

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Supermetrics gives Claude both read and write access to your Facebook Ads account. Create new campaigns with targeting, budgets, and ad creatives from a natural language conversation. Pause underperforming ad sets, adjust budgets, update targeting, and refresh ad copy. New campaigns are always created as paused so you can review before going live. Campaign management is currently supported for Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads.

Automate recurring reports

Ask Claude the same questions weekly or monthly and get consistent, structured answers — no report builder needed.

Learn more
Instead of rebuilding the same dashboard views every Monday, ask Claude for your weekly performance summary in plain English. It returns consistent, structured data every time — spend vs budget, top/bottom performers, week-over-week trends. Save your go-to prompts and reuse them. Combine multiple data sources in a single summary to replace the 3-4 reports you currently stitch together manually.

How to Connect Facebook Ads to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying
  1. 1

    Open Supermetrics in Claude

    Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.

  2. 2

    Authorize Facebook Ads

    In Supermetrics, authorize your Facebook Ads account. Your credentials are encrypted and never stored by Claude.

  3. 3

    Start Asking Questions

    Ask Claude anything about your Facebook Ads data in plain English. No queries, no exports, no waiting.

Example Claude Prompts for Facebook Ads

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Show me my top 5 ad sets by ROAS in the last 30 days

Quickly identify which ad sets deliver the highest return on ad spend.

What Claude returns
Claude returns a ranked table showing each ad set's name, total spend, revenue, ROAS, and conversion count. It highlights any that significantly outperform your account average and notes potential scaling opportunities.

Which audiences have the lowest CPA this month?

Find the most cost-efficient audience segments for your campaigns.

What Claude returns
You'll see a breakdown of CPA by audience segment, ordered from most to least efficient. Claude includes sample sizes so you can distinguish genuinely efficient audiences from low-volume outliers that may not be statistically significant.

Compare my campaign performance this month vs last month — focus on spend, conversions, and ROAS

Get a period-over-period performance breakdown without building a report.

What Claude returns
Claude produces a side-by-side comparison table with percentage changes highlighted. It calls out statistically significant improvements and declines, and suggests potential causes for major shifts like seasonal trends or bid strategy changes.

Are any of my ad sets showing signs of ad fatigue? Check frequency and CTR trends over the past 2 weeks

Proactively catch declining performance before it impacts your budget.

What Claude returns
Claude examines frequency trends, CTR trajectory, and CPM changes for each active ad set. You get a flagged list of at-risk ad sets with specific recommendations — whether to pause, refresh creative, narrow audience, or adjust frequency caps.

What is my cost per purchase by placement? Show mobile feed vs desktop feed vs Instagram stories

Understand which placements give you the most efficient conversions.

What Claude returns
A placement-by-placement breakdown showing CPA, conversion volume, and spend share. Claude identifies which placements deliver below-average CPA and recommends whether to increase or decrease spend allocation per placement.

Compare my Instagram Reels ads vs Facebook Feed ads on CTR, CPA, and ROAS. Which platform is performing better for each campaign?

Instagram Ads data is included — break down performance by platform and placement.

What Claude returns
A side-by-side comparison of Facebook vs Instagram performance for each campaign, broken down by placement type. Claude highlights which platform delivers better results for your specific objectives and suggests budget allocation changes.

Pause all ad sets with CPA above $50 and frequency above 4 in my prospecting campaigns

Take immediate action on underperformers without switching to Ads Manager.

What Claude returns
Claude identifies the matching ad sets, shows you a table of what will be paused with their current performance metrics, and asks for confirmation before making changes. All actions are logged in your campaign history.

Create a new retargeting campaign for website visitors in the last 30 days with a $200 daily budget, optimized for purchases

Launch new campaigns from a simple brief — Claude handles the full campaign structure.

What Claude returns
Claude builds the complete campaign structure including ad sets, targeting configuration, budget, and optimization settings. The campaign is created as paused so you can review everything in Ads Manager before going live.

How Teams Use Facebook Ads in Claude

Click a role to see tailored prompts and analysis examples for your workflow.

Performance Marketers Optimize ROAS, test creatives, and scale winning campaigns — analyze and act in the same conversation.

Analyze my A/B test results for the last 2 weeks — which ad variants are winning on CPA and are the results statistically significant?

Get data-backed creative testing insights without manual spreadsheet analysis.

What's my incremental ROAS by campaign? Which campaigns should I scale and which are hitting diminishing returns?

Identify scaling opportunities and campaigns that have plateaued.

Pause all ad sets with CPA above $50 and frequency above 4 in my prospecting campaigns. Show me what you'll pause first.

Analyze and act — review underperformers then take action without leaving Claude.

Agency Managers Generate client reports, monitor multiple accounts, and manage campaigns across your portfolio.

Create a weekly performance summary I can share with my client. Focus on spend, ROAS, top campaigns, and week-over-week trends.

Generate client-ready performance narratives in seconds instead of hours.

Flag any campaigns where CPA increased more than 20% week-over-week. Which ones need immediate attention?

Catch performance drops across your client portfolio before they become problems.

Create a new retargeting campaign for website visitors in the last 14 days. Set daily budget to $200, optimize for purchases.

Launch campaigns for clients from a brief without opening Ads Manager.

E-commerce & DTC Brands Optimize catalog ads, track purchase attribution, and manage campaigns to maximize acquisition efficiency.

Which product categories have the best ROAS in my catalog campaigns? Are there products I should exclude from ads?

Optimize your product catalog for advertising efficiency and margin protection.

Show me my customer acquisition funnel: impressions → link clicks → add to cart → purchase. What's the drop-off at each stage?

Identify where potential customers abandon the purchase journey.

Duplicate my best-performing campaign but change the targeting to a 2% lookalike audience based on purchasers. Keep the same ads and budget.

Scale what works by replicating winning campaigns with new audiences — no Ads Manager needed.

What Facebook Ads Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Facebook Ads reporting data — metrics and dimensions you already know from the Facebook Ads interface.

Key Metrics

  • Impressions
  • Clicks
  • Spend
  • ROAS
  • CPA
  • CTR
  • CPM
  • Conversions
  • Reach
  • Frequency
  • Video views
  • Link clicks
  • Cost per result
  • Purchase value
  • Add to cart

Key Dimensions

  • Campaign name
  • Ad set name
  • Ad name
  • Age
  • Gender
  • Placement
  • Device
  • Country
  • Region
  • Platform (Facebook / Instagram / Audience Network)
  • Objective
  • Delivery status
  • Instagram placement (Feed / Stories / Reels / Explore)

View all Facebook Ads fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native ClaudeConnector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Facebook Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Facebook Ads every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Facebook Ads to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Facebook Ads as a data source. You can start querying your Facebook Ads data in natural language immediately — no code, no exports, no spreadsheets.

Is my Facebook Ads data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Facebook Ads credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Facebook Ads data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Facebook Ads performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Facebook Ads metrics can I analyze in Claude?

You can access all standard Facebook Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, ROAS, CPA, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Facebook Ads to Claude?

No. The setup takes under two minutes with zero coding. Supermetrics handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

Does the Facebook Ads connector include Instagram Ads data?

Yes. Facebook Ads (Meta Ads) data includes Instagram placements. You can filter by placement in Claude to see Instagram-specific performance, including Stories, Reels, Feed, and Explore.

How far back can I pull historical Facebook Ads data?

Supermetrics can pull Facebook Ads data going back to the lifetime of your ad account, subject to Meta API retention policies. Typically this means 3+ years of historical data is available.

Can I manage Facebook Ads campaigns from Claude?

Yes. Supermetrics is the only Claude connector that offers campaign management — not just read-only analytics. You can create new campaigns with full targeting, budgets, and ad creatives; pause or enable campaigns and ad sets; adjust budgets and bid strategies; and update targeting — all through natural language. Campaigns are always created as paused so you can review before going live. Campaign management is currently supported for Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads.

How does Claude handle Facebook Ads attribution settings?

Supermetrics pulls data using your account's configured attribution window in Meta Ads Manager. Whether you use 7-day click, 1-day view, or any other attribution setting, the data Claude sees matches what you see in your Ads Manager reports.

Can I analyze Facebook Ads data alongside my website analytics?

Absolutely. Connect Facebook Ads alongside Google Analytics 4, Shopify, or any other platform through Supermetrics. Ask Claude to correlate ad spend with website conversions, revenue, or engagement metrics in the same conversation for true cross-platform attribution.

Also Connect to Claude

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Ready to Connect Facebook Ads to Claude?

Join thousands of marketers and analysts who use Supermetrics to connect their data to Claude. Set up in under two minutes.

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