Supermetrics for Claude

Connect Instagram to Claude in One Click

Instagram

via Supermetrics

Claude

Analyze your Instagram organic and ads performance with AI. Understand content engagement, follower growth, Reels performance, and Stories metrics through natural language queries.

Connect Instagram to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Why Connect Instagram to Claude?

Stop exporting CSVs and building manual reports. Ask Claude questions about your Instagram data and get instant answers.

Content performance ranking

Ask Claude to rank your posts by engagement, reach, or saves to understand what content resonates with your audience.

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Claude sorts through all your Instagram posts and ranks them by any metric — engagement rate, reach, saves, shares, or comments. It identifies patterns in your top-performing content: which visual styles, caption lengths, posting times, and content themes consistently win. Ask "What do my top 10 posts by saves have in common?" or "Which content themes drive the highest engagement rate?" to build a data-driven content formula.

Reels vs Feed vs Stories comparison

Compare performance across content formats to determine where to focus your content creation efforts.

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Claude compares your Reels, carousel posts, single-image posts, and Stories side by side on reach, engagement rate, saves, shares, and follower growth impact. It shows which format delivers the best results for your specific account — because what works for one brand doesn't work for all. Ask "Are my Reels reaching more non-followers than carousel posts?" or "Which format drives the most profile visits?"

Best posting time analysis

Have Claude analyze engagement patterns by day and time to recommend optimal posting schedules.

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Claude analyzes your historical engagement data by day of week and hour to identify when your audience is most active and responsive. It goes beyond simple "best time to post" recommendations by showing how optimal posting times differ by content format (Reels vs Feed) and metric (reach vs engagement). Ask "When should I post Reels for maximum reach?" or "Does posting on weekends actually hurt my engagement rate?"

Follower growth tracking

Monitor follower growth trends and correlate spikes with specific posts or campaigns.

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Claude tracks your follower count over time and correlates growth spikes and dips with specific posts, Reels, or campaigns. It identifies which content types drive the most follows and whether your growth rate is accelerating or plateauing. Ask "Which posts drove the most follower growth in the last 30 days?" or "Is my follower growth rate improving compared to last quarter?"

Hashtag strategy optimization

Analyze which hashtags correlate with higher reach and engagement to refine your content discovery strategy.

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Claude examines the relationship between your hashtag usage and post performance, identifying which hashtags consistently appear in your top-performing content. It compares hashtag clusters to find the optimal combination of niche and broad tags. Ask "Which hashtag sets correlate with the highest reach?" or "Am I using too many hashtags — does performance drop above a certain count?"

Cross-platform social comparison

Compare your Instagram performance against TikTok, YouTube, and other social platforms to optimize your social media strategy.

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Claude normalizes engagement metrics across Instagram, TikTok, YouTube, and other platforms so you can compare performance fairly. It identifies which platform delivers the best reach, engagement, and follower growth per piece of content. Ask "Am I getting better engagement on Instagram Reels or TikTok?" or "Where should I invest more content production effort based on ROI?"

How to Connect Instagram to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Instagram

In Supermetrics, authorize your Instagram account. Your credentials are encrypted and never stored by Claude.
3
Start Asking Questions

Ask Claude anything about your Instagram data in plain English. No queries, no exports, no waiting.

Example Claude Prompts for Instagram

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Which of my Instagram posts got the most saves in the last 30 days? Saves indicate high-value content

Identify bookmark-worthy content that your audience wants to revisit.

What Claude returns

Claude returns a ranked table of posts by saves showing the post type, caption preview, engagement rate, reach, and saves-to-reach ratio. It identifies common themes in your most-saved content so you can create more of what your audience values enough to bookmark.

Compare Reels vs carousel posts on reach, engagement rate, and saves this month

Determine which content format drives the best results.

What Claude returns

A format comparison table showing reach, engagement rate, saves, shares, and comments per post for Reels vs carousels. Claude calculates reach per effort (since Reels take more production time) and recommends the optimal content mix based on your data.

What day of the week and time of day do my posts get the most engagement?

Optimize your posting schedule based on actual audience behavior.

What Claude returns

A day/time heatmap showing average engagement rate by posting window. Claude identifies your peak engagement windows and notes whether the pattern differs for Reels vs Feed posts, with specific scheduling recommendations.

Show my follower growth trend over the last 90 days. When were the biggest spikes?

Understand what drives follower acquisition for your account.

What Claude returns

A daily follower growth chart with notable spikes annotated against the posts or Reels published on those dates. Claude identifies which content pieces drove the most follower growth and calculates your average daily growth rate.

Which hashtags appear in my top-performing posts? Is there a pattern?

Refine your hashtag strategy based on performance data.

What Claude returns

Claude identifies the hashtags that appear most frequently in your top-performing posts and calculates the average engagement rate for posts containing each hashtag. It highlights the hashtag combinations that correlate with higher reach and engagement.

How Teams Use Instagram in Claude

Click a role to see tailored prompts and analysis examples for your workflow.

📱

Social Media Managers Optimize your Instagram content strategy with data-driven insights on formats, timing, and audience engagement.

Create a content performance report for this month: top posts by engagement, best format, optimal posting times, and follower growth.

Monthly Instagram performance summary to present to stakeholders.

Which content themes drive the most saves and shares? These are my most valuable content types.

Identify content that your audience considers worth saving and spreading.

Is my engagement rate trending up or down over the last 6 months? Break down by content format.

Track the health of your Instagram presence with long-term trend analysis.

✏️

Content Strategists Build data-backed content strategies by understanding what resonates, when to publish, and which formats to prioritize.

What caption lengths correlate with the highest engagement? Should I write long or short captions?

Data-driven content creation guidelines based on your audience's actual behavior.

Compare my educational Reels vs entertainment Reels on reach, engagement, and follower growth.

Evaluate which content pillars deliver the best results for your brand.

Which of my carousels get the most saves? What topics and formats make people bookmark?

Optimize carousel strategy for maximum bookmark-worthy value.

👔

Brand & Marketing Directors Get strategic Instagram performance overviews and channel effectiveness comparisons without diving into Instagram Insights.

How does our Instagram engagement rate compare month-over-month for the last quarter? Are we growing or plateauing?

Strategic health check on your Instagram brand presence.

Compare our Instagram performance against our TikTok and YouTube presence on reach and engagement per post.

Cross-platform comparison for social media investment decisions.

What percentage of our Instagram reach comes from non-followers? Is our content attracting new audiences?

Measure whether your content strategy is expanding your brand reach beyond existing followers.

What Instagram Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Instagram reporting data — metrics and dimensions you already know from the Instagram interface.

Key Metrics

Media impressions
Reach
Likes
Comments
Saves
Shares
Follower count
Profile visits
Story impressions
Story replies
Reel plays
Video views

Key Dimensions

Media type
Media product type
Post caption
Published date
Day of week
Post URL
Media ID
Account name

View all Instagram fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native ClaudeConnector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Instagram alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Instagram every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Instagram to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Instagram as a data source. You can start querying your Instagram data in natural language immediately — no code, no exports, no spreadsheets.

Is my Instagram data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Instagram credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Instagram data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Instagram performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Instagram metrics can I analyze in Claude?

You can access all standard Instagram reporting metrics through Supermetrics, including Media impressions, Reach, Likes, Comments, Saves, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Instagram to Claude?

No. The setup takes under two minutes with zero coding. Supermetrics handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

Does the Instagram connector include Reels analytics?

Yes. Supermetrics pulls Instagram Reels data including plays, likes, comments, shares, saves, and reach. You can analyze Reels performance alongside Feed and Stories content in Claude.

Can I analyze competitor Instagram accounts?

The Instagram connector pulls data from your own connected Instagram Business accounts. For competitor analysis, you would need separate tools, but you can use Claude to analyze your own performance against industry benchmarks.