Supermetrics for Claude

Connect Google My Business to Claude — AI-Powered Analytics

Google My Business

via Supermetrics

Claude

If you have physical locations, Google My Business is your storefront on Google Search and Maps. Connect GMB to Claude to track search visibility, customer actions, review sentiment, and photo engagement across every location — without logging into each one individually.

Connect Google My Business to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Google My Business performance report in Claude

Why Connect Google My Business to Claude?

Ask Claude questions about your Google My Business data and get instant answers.

Multi-location performance tracking

Ask Claude to rank your locations by customer actions, reviews, or search impressions — instantly compare hundreds of locations without spreadsheets.

Learn more

Claude aggregates performance across all your Google Business locations, letting you instantly rank, filter, and compare hundreds of locations by any metric. It identifies your top and bottom performers and surfaces patterns in what makes successful locations different.

Review monitoring and analysis

Track review volume, average ratings, and sentiment trends across all locations. Claude can flag locations with declining review scores.

Learn more

Claude monitors review trends per location, flagging when star ratings drop below thresholds or when negative review volume spikes. It can identify common themes in negative reviews to help you address systemic issues.

Search visibility insights

Understand how customers find your locations — direct searches vs discovery searches vs branded searches — and how visibility changes over time.

Learn more

Claude breaks down your local search impressions into direct, discovery, and branded searches to show whether customers already know your business or are finding you through category searches.

Customer action optimization

Analyze which locations drive the most website visits, phone calls, and direction requests to identify what makes top-performing locations different.

Learn more

Claude ranks locations by customer action types and identifies which ones convert searchers into website visitors, callers, or navigation users at the highest rate, revealing location-specific optimization opportunities.

How to Connect Google My Business to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Google My Business

Authorize Google My Business when prompted — just a quick sign-in, then you're ready to go.
3
Start Asking Questions

Ask Claude anything about your Google My Business data in plain English. No queries, no exports, no waiting. Powered by the Supermetrics MCP server.

Example Claude Prompts for Google My Business

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Rank my locations by total customer actions this month. Show the top 20 with website clicks, phone calls, and direction requests

Find your highest-performing locations by customer engagement.

What Claude returns

Claude returns a ranked table of your top locations with website clicks, phone calls, and direction requests so you can see which locations drive the most real-world customer actions.

What is my average star rating by location? Flag any locations below 4.0 stars

Quickly identify locations that need reputation management attention.

What Claude returns

Claude lists all locations with their star ratings and review counts, highlighting any that fall below the 4.0 threshold so you can prioritize reputation management.

How have my search impressions trended month over month across all locations?

Track your overall local search visibility trajectory.

What Claude returns

Claude shows monthly impression trends aggregated across all locations with percentage changes, revealing whether your local search visibility is growing.

Show me photo views by location. Which locations have the most customer-uploaded photos?

Understand visual engagement and customer-generated content by location.

What Claude returns

Claude ranks locations by photo view volume and customer photo counts, showing which locations generate the most visual engagement and user-generated content.

Compare Maps views vs Search views by location category. Where does each channel dominate?

Optimize your presence based on how customers discover you.

What Claude returns

Claude breaks down discovery patterns by location category, showing whether customers find you more through Maps navigation or Search results.

What Google My Business Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Google My Business reporting data — metrics and dimensions you already know from the Google My Business interface.

Key Metrics

Search impressions
Views (total)
Views (Maps)
Views (Search)
Actions (total)
Actions (website)
Actions (phone)
Actions (driving directions)
Review count
Average star rating
Photo views (total)
Post views

Key Dimensions

Location name
Location address locality
Location category name
Location status
Location store code
Review star rating
Review comment
Post topic type
Search keywords

View all Google My Business fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native Claude Connector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Google My Business alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Google My Business every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Google My Business to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Google My Business as a data source. You can start querying your Google My Business data in natural language immediately — no code, no exports, no spreadsheets.

Is my Google My Business data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Google My Business credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Google My Business data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Google My Business performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Google My Business metrics can I analyze in Claude?

You can access all standard Google My Business reporting metrics through Supermetrics, including Search impressions, Views (total), Views (Maps), Views (Search), Actions (total), and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Google My Business to Claude?

No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

Can I analyze multiple Google My Business locations at once?

Absolutely. Supermetrics pulls data for all locations linked to your Google My Business account. You can ask Claude to compare, rank, or aggregate metrics across every location in a single query.

Does the connector include review text and ratings?

Yes. Supermetrics pulls individual review data including star ratings, reviewer names, review text, and reply comments. You can ask Claude to analyze review sentiment, identify common themes, or flag negative reviews.